Recently, Yeahmobi, the digital advertising platform under ecilcktech, was invited to attend the Australia Green Economy Forum during the 26th China Hi-Tech Fair. The forum focused on “Australia’s Green Solutions to Support Urban Development and Enterprise Overseas Expansion,” and was organized by the Australian Trade and Investment Commission (Austrade) in collaboration with Australian enterprises. This marked the third edition of the forum held during the Hi-Tech Fair, designed to foster communication and collaboration between Chinese and Australian businesses in various saectors.

The forum, themed "Crossing Borders, Winning the Future", aimed to build bridges for communication and cooperation between Chinese and Australian companies across areas such as infrastructure (including networking, cloud computing, etc.), digital marketing, data security, compliance, and consulting. The forum attracted numerous businesses from both countries, with a shared goal of exploring collaboration opportunities and driving mutual economic prosperity.

Yeahmobi, as eclicktech’s programmatic advertising platform, is dedicated to providing efficient and precise marketing solutions for enterprises. The platform was invited to the forum, where Kiko Zheng, Senior Business Manager of eclicktech’s Greater China region, delivered a presentation titled “AI Reshapes Marketing: Accelerating Chinese Enterprises’ Global Expansion”.

Dr. Tim Harcourt, Consul General of Australia in Guangzhou, shared insights on Australia’s circular economy policies, successful experiences in expanding into international markets, and emphasized the importance of green technologies and sustainable development for enhancing corporate competitiveness. He also highlighted policy support and market opportunities in Australia’s green economy, offering valuable industry insights and cooperation prospects to attendees.

Pacific Telecommunications, a key Australian player in the network sector, presented their latest advancements in network investment and deployment strategies. They emphasized the crucial role of network infrastructure in driving economic growth and enabling green transformation in the digital era. The company also reaffirmed its commitment to increasing investment in network infrastructure to offer more efficient, stable, and secure network services to both Australian and global customers.

Kiko Zheng of Yeahmobi delved into the growth potential of specific outbound markets in Australia from the perspective of Chinese enterprises. She identified cross-border e-commerce and the AI & energy industries as the two most promising sectors for Chinese enterprises expanding into Australia. As Australian consumers increasingly demand high-quality, personalized products and services, the cross-border e-commerce market has been experiencing rapid growth. Additionally, Australia’s innovations in AI and energy sectors provide vast opportunities for cooperation with Chinese companies. Zheng also highlighted the new energy vehicle market as a key area of interest in Australia, driven by the growing demand for diversified automotive options and the country’s evolving automotive sector.

Kiko Zheng shared how Yeahmobi utilizes a Marketing + AI strategy to efficiently help brands expand overseas. She stated, "eclicktech continues to enhance the ‘AI + BI + CI’ full-link digital solution for outbound enterprises, driving commercialization growth for companies seeking global expansion. For Chinese companies expanding into Australia, Yeahmobi will collaborate with Amazon Advertising and Amazon Web Services to deliver a Marketing + AI model. This will provide more accurate, efficient, and intelligent integrated marketing solutions, helping advertisers expand into Australia, build brand awareness, and capture global customers."

As a long-standing partner for brands going global, eclicktech remains committed to driving technology-driven development. The company aims to align with global trade, the green economy, and sustainable development through international expansion, technological innovation, and green operations. eclicktech will continue to build a sustainable, efficient, and intelligent marketing system for outbound enterprises, facilitating their global trade and fostering a greener, more sustainable future.

Through its participation in forums like this, Yeahmobi is not only advancing its mission to support Chinese enterprises' global expansion but also contributing to the broader goal of sustainable economic growth and cross-border collaboration.