On January 7, the eclicktech Party Branch, in collaboration with the Third Division Party Branch and the Human Resources Division Party Branch of the Shaanxi Provincial Department of Social Work, organized a thematic Party Day activity. Attendees included Lin Haijun, Deputy Director of the Shaanxi Provincial Department of Social Work; Chen Yao, Director of the Third Division; Feng Xiaoqiang, Director of the Human Resources Division; Liu Qingwen, Secretary of the eclicktech Party Branch and Vice General Manager of Yeahmobi; and representatives from enterprises such as Meituan, Ele.me, SF Express, JD.com, and Didi.

During the event, Lin Haijun and the delegation visited the China Cross-Border Industry Ecosystem Exhibition Hall. Liu Qingwen, Secretary of the eclicktech Party Branch and Vice General Manager of Yeahmobi, shared how eclicktech, as a marketing technology company focusing on performance-based advertising, leverages cutting-edge internet advertising technologies such as big data, artificial intelligence, and machine learning to support the digital globalization of China's leading industries, including cross-border e-commerce, mobile internet, new energy vehicles, and cultural tourism. Liu also explained how Chinese enterprises can utilize mobile internet and digital technology to export China’s products, technology, brands, and culture to the world, showcasing the value brought by Chinese innovation and manufacturing.

During the visit, Lin Haijun and the delegation also observed the application of two AIGC products independently developed by Yidian Tianxia. They experienced firsthand how AIGC enhances precision marketing, data monitoring, creative material production, and performance optimization, significantly improving efficiency for cross-border industries.

Following the visit, a “New Employment Group Care and Discussion Forum” was held. Both sides engaged in in-depth discussions on advancing Party organization work. With China’s economic development, over 84 million new employment groups have emerged nationwide. Addressing their diverse and evolving needs not only reflects corporate social responsibility but also represents a key mission for Party building in the new era. Liu Qingwen emphasized, “Since its establishment in 2017, the eclicktech Party Branch has always prioritized and actively promoted Party building efforts.”

Strengthening Party Organization:

• The Party Branch implements cross-functional roles and dual-direction coordination to integrate Party member cultivation with corporate talent strategies. Through the “Two Priorities, Dual Cultivation” approach, it fosters a positive cycle where Party members serve as a foundation for corporate strength and talent as the driving force of productivity. The branch also actively participates in rating and upgrading initiatives, striving for excellence and aiming to become a “five-star Party organization.”

Party Building and Learning:

• The branch has developed a unique “eclicktech Interactive” education model, combining “one talk, one lecture” with online and offline platforms to conduct Party education. Internally, it facilitates knowledge exchange among employees; externally, it collaborates with Party branches from state-owned enterprises, organizing activities such as Party lectures and Party history studies to inspire young employees to embrace their mission and responsibilities. Additionally, the branch organizes outdoor Party building activities and actively participates in public welfare initiatives, demonstrating social responsibility.

As a private enterprise, eclicktech remains committed to implementing President Xi Jinping's directives, actively studying and interpreting people-centric policies, and contributing to socio-economic development. In 2022, the company collaborated with the Party Committee of the Sixth Academy of Aerospace Science and Technology to conduct specialized assistance in Taibai County. In 2023, it joined the New Ecology Entrepreneurs Association to carry out charitable donations in Shizhu Town. In 2024, it partnered with the Shaanxi Soong Ching Ling Foundation for the “10,000 Enterprises Revitalize 10,000 Villages” education assistance program. At the event, eclicktech also distributed New Year gift boxes and financial aid to 20 representatives of new employment groups from platforms such as JD.com, SF Express, Didi, Ele.me, and Meituan, demonstrating care and support for these workers.

As a Xi'an-based company and a representative of the digital economy, eclicktech has benefited greatly from the supportive policies and favorable environment provided by the government for private enterprises. Looking ahead, eclicktech  will continue to align with Party directives, fully integrating Party building with its corporate strengths. The company will persist in consolidating its "Four Forces" and leveraging its digital capabilities. While refining its core business, eclicktech will also amplify its industry leadership and digital empowerment to bolster Xi'an's cross-border industry cluster, contributing to the high-quality economic development of Xi'an and Shaanxi Province.