Recently, the TikTok for Business 2025 Channel Partner Conference was grandly held. The event brought together outstanding industry partners from the upstream and downstream of the global expansion ecosystem. Yang Ya, Vice President of eclicktech, was invited to attend the conference, where she discussed and shared the 2026 global expansion trends and strategic layout with industry partners, to jointly open a new chapter of global expansion. During the conference gala dinner, TikTok for Business held a grand annual awards ceremony and announced the list of 2025 high-quality global expansion agencies on site. With its proactive exploration in diversified business directions, continuous focus on data-driven strategies, technology empowerment and creative optimization, as well as in-depth customer service enhancement, Cyberklick, a subsidiary of eclicktech, was awarded the title of 2025 E-Commerce Marketing Partner for Global Expansion of the Year by the TikTok for Business Global Expansion Business Center!

Since its partnership with TikTok for Business, Cyberklick has kept pace with the platform's evolution, gained in-depth insights into industry trends, conducted in-depth analysis of platform strategies and delivered efficient implementation. It has achieved multi-dimensional collaboration in content ecosystem, channel strategy and intelligent optimization, and has won recognition and awards from TikTok for Business on multiple occasions.

In 2025, based on TikTok's platform strategy, Cyberklick delivered outstanding marketing advantages especially in the e-commerce track. Taking the realme brand as an example, its digital series smartphones faced dual challenges in brand and sales in the Indonesian market, including insufficient brand awareness and mindshare penetration, vague product positioning, and lack of differentiated selling points. According to the brand's characteristics, Cyberklick formulated a marketing solution focusing on the TikTok platform, which first achieved extensive consumer coverage and then precise word-of-mouth marketing. It built the product mindshare of "Performance Beyond Limits", and realized four breakthroughs in search conversion, social voice, sales volume and market share through pricing appeal, content voice driving and channel experience enhancement.

① Online Mecha Transformation Challenge: Inspired by the product's "Mecha Silver" design, it launched a challenge on TikTok, and invited gaming KOLs and esports team members to participate, to strengthen the visual memory of the mecha design and resonate with the core gaming community.

② Co-Branded TVC with Esports Team RRQ: It partnered with RRQ, Indonesia's top Mobile Legends: Bang Bang (MLBB) esports team, and creatively compared the core product performance (Snapdragon chipset, heat dissipation system, etc.) to the players' "dragon-slaying weapons", conveying product advantages and esports spirit through storytelling narrative.

③ "Key Scenario" Video Communication: It launched the "No Freeze in High-Temperature Gaming" challenge, and produced short, snappy and high-impact videos that directly addressed users' pain points around gaming battery life and performance, to quickly build the product perception of "powerful performance".

④ Breakout Traffic Diversion and Word-of-Mouth Conversion Closed Loop: It sliced TVC and other content into clips, achieved breakout traffic diversion through in-feed ads, expanded the word-of-mouth audience with KOL content and interactive gameplay, and finally guided users to e-commerce platforms to complete purchase conversion.

Ultimately, through the esports celebrity TVC and online mecha transformation challenge on the TikTok platform, it created resonant brand voice both online and offline, topped TikTok's hot search list, delivered a 17% increase in brand search volume, and achieved 133% of the first-launch e-commerce sales target, realizing dual growth in brand and sales.

Yang Ya, Vice President of eclicktech, commented: "This award represents TikTok for Business's recognition of our innovative breakthroughs and delivery quality, and is another testament to the continuous deepening of our collaborative relationship over the past 7 years. Moving forward, eclicktech Cyberklick will continue to use data to drive decision-making, and use our products to boost the 'dual improvement' of efficiency and quality in both creative work and ad delivery, to help global brands achieve more precise and efficient growth within the TikTok ecosystem."