Today marks a major milestone announcement: Yeahmobi has officially become the Official Authorized Agency of Uber Ads in China! Moving forward, the two parties will leverage their respective technological, data and global resources to provide global advertisers with more in-depth mobility scenario marketing solutions, delivering stronger reach, higher conversions and more measurable growth momentum for brands.

William, General Manager of Yeahmobi under eclicktech, stated: "This strategic partnership with Uber Ads is a critical step for us to implement our 'data + technology' driven strategy and deepen the aggregation of high-quality global traffic. We have full confidence in this cooperation, and look forward to working together to open up a new era of precise and efficient blue ocean opportunities for global clients at the golden moment of 'scenario + action'."

01 Opening a New Chapter of "Golden Attention" Marketing in Mobility Scenarios

As global digital marketing continues to evolve, scenario-based reach and high-quality user attention are becoming the new core drivers of brand growth. As the world's leading mobile platform, Uber provides mobility and food delivery services (Uber Eats) in more than 70 countries and regions, with over 300 million monthly active users and an average of 30 million daily trips, covering users' core decision-making journeys across dining, travel and lifestyle.

Through this partnership with Uber Ads, Yeahmobi will provide global advertisers with end-to-end marketing solutions covering brand awareness, scenario-based reach, interest stimulation and final conversion. Backed by Uber's unique "real offline scenarios + first-party behavioral data", brands can achieve precise, high-quality exposure and meaningful communication throughout users' real mobility and food delivery journeys.

Three Golden Scenarios with 100% Exclusive Exposure Throughout the Journey

① Uber Mobility Ads: Covering multi-point interactions from driver matching → wait for pickup → during the trip, ad delivery can deliver an average of 90-100 seconds of brand exposure, with 100% exclusivity and no interference from other brands throughout the journey. It supports complete narrative and immersive presentation through 1-5 rotating images or video materials.

② Uber Eats Post-Purchase Ads: Covering the 30-minute waiting period after users place an order, with 100% exclusive exposure. It supports 1-5 rotating images or video materials, and ads are clickable to redirect to external links. This scenario features strong purchase intent, making it an ideal delivery channel for industries including e-commerce, catering and daily consumer goods.

③ In-Car Screen Ads (Exclusive to Metropolitan Areas in the U.S.): Delivering deeply immersive video content that effectively captures users' "golden time during the trip", with industry-leading video completion rates. Users can scan the QR code at any time to enter the mobile interactive page.

02 Building a Global Marketing Resource Pool for "Localized Scenario-Based Marketing"

As the marketing environment enters a new era of attention scarcity, brands are in greater need of real scenarios, higher-quality users and more precise real-time reach capabilities. Uber accurately targets high-value user groups who are young, have high spending power and are highly reliant on mobile lifestyles. Among them, 61% are aged 18-34, and the proportion of high-income households is 40% higher than the internet average, with strong consumption potential.

In terms of ad targeting, Uber Ads' targeting capabilities are built on first-party data, with core dimensions including: trip type (airport, business district, concert, sports event, etc.), past travel/food delivery behavior, geofencing targeting, device, payment preference, product category purchase preference, traveler/tourist behavior tags, as well as holiday and exhibition hotspot scenarios (CES, IFA, MWC, Black Friday, etc.). Backed by real user behavior, Uber Ads helps brands accurately capture target audiences in high-value scenarios, greatly improving marketing efficiency.

Alex, Deputy General Manager of the International Marketing Department at Yeahmobi under eclicktech, commented: "This strategic cooperation marks an important milestone for Yeahmobi in expanding its high-quality global traffic ecosystem. With the strong support of Uber Ads, Yeahmobi will provide global clients with more comprehensive, more efficient digital marketing solutions covering the full user lifecycle in the future. We will truly bring brands to the golden moments of users' daily life scenarios, making communications not only seen, but also remembered and acted upon, to help global brands achieve efficient growth."