If your target audience is asking ChatGPT "which product is worth buying", is your brand showing up in the answers? Recently, Criteo, the global advertising technology giant, officially announced that it has become one of the first companies to participate in the beta program for ChatGPT's advertising ecosystem. This marks that the monetization of AI traffic has officially entered a critical inflection point.

01 AI Advertising is Reconstructing the User Decision Journey

In the past, ads appeared in the gaps when users were scrolling through videos or browsing news content. But in AI conversational scenarios, everything has changed. Users are no longer passively exposed to ads; instead, they actively express their needs through a question-and-answer format:

• Ads evolve from interruptive impressions to demand-responsive recommendations

• Reach timing shifts from random exposure to the critical moment when users make purchase decisions

• Conversion paths are significantly shortened

Currently, the AI native advertising ecosystem is still in the beta phase, which presents a unique window of opportunity:

• Traffic is not yet saturated, with a relatively low barrier to entry;

• Platforms are prioritizing early advertisers with additional resource support;

• Early entrants will be the first to accumulate data, optimize models, and build a sustainable first-mover advantage.

02 Cyberklick: More Than a Tier-1 Partner of Criteo, But Also a Proven AI Marketing Practitioner

With years of deep roots in global digital marketing, Cyberklick has built comprehensive capabilities in AI advertising strategy formulation and execution. As a long-standing partner of Criteo, Cyberklick will deeply integrate its end-to-end service capabilities with Criteo's global traffic ecosystem to jointly deliver greater growth momentum for global brands:

Dual Empowerment of Global Traffic + Precise Insights：Cyberklick has an in-depth understanding of the growth needs of global brands, and partners with Criteo to connect the ecosystem of more than 22,000 brand advertisers worldwide. We help you accurately reach high-intent buyers in over 90 countries within AI conversational scenarios, ensuring every impression is delivered to truly valuable audiences.

End-to-End AI Advertising Strategy and Execution：Cyberklick has a mature system for advertising strategy formulation and on-ground implementation. Combined with Criteo's cutting-edge layout in the AI advertising ecosystem, we ensure your brand appears precisely at "the moment users make a decision" — instead of passively waiting. This comprehensively improves click and conversion efficiency, making every cent of your budget count.

Data-Driven Continuous Optimization Closed Loop：Cyberklick's data operation capabilities and Criteo's technical optimization system empower each other, with continuous learning and iteration in every round of delivery. This drives a spiraling rise in ROI over time, achieving sustainable, verifiable and replicable growth.

Which Brands Are Best Positioned to Enter the Market Now?

With the continuous rise in global user penetration of AI applications, we are focusing on helping the following types of brands secure a first-mover position in the era of AI-native advertising, and build a brand-new closed loop of "traffic - conversion - growth":

• Cross-Border E-Commerce Brands: Overseas buyers are using AI to make product selection decisions, and you need to be visible at this critical stage;

• SaaS / Tool Products: Users will repeatedly "ask AI" before making a decision, and your product needs to be recommended at this stage;

• High-Ticket Decision-Making Products: Users will definitely "ask AI" before purchasing, making this the golden moment to build trust;

• Emerging Global Brands: In the AI recommendation ecosystem, new brands start on the same playing field as established industry giants.

AI advertising is not just a new channel, but the next generation of advertising format. Its emergence is not a supplement to the existing advertising system, but a complete reconstruction of the underlying logic. Those who enter first will be better positioned to build a sustainable first-mover advantage. The partnership between Criteo and OpenAI is just the beginning — and Cyberklick is already on the scene.