Cyberklick is pleased to announce its official integration with The Trade Desk (TTD), one of the world's largest independent media trading platforms. This cooperation marks a new phase for Cyberklick's global intelligent delivery capabilities, with full-scenario coverage spanning walled garden platforms + open web. It will deliver a broader, more precise and more penetrating marketing growth engine for Chinese brands expanding globally.

01 End-to-End, Multi-Scenario: Comprehensive Upgrade of Global Expansion Marketing Services

As an ad tech platform providing omni-channel programmatic advertising traffic for global advertisers, The Trade Desk has more than 230 data, traffic and brand safety partners. It delivers one-stop solutions for brands' global expansion marketing, enabling efficient reach to global audiences and enhanced brand influence.

Following the integration with TTD, Cyberklick has achieved cross-dimensional expansion of its media capabilities, reaching 80% of global users, covering two-thirds of users' off-wall digital time worldwide, and supporting diverse ad formats across the world's leading open web media, including:

• CTV / Connected TV & Streaming Media (in-home scenarios: Netflix, Hulu, etc.)

• DOOH (Digital Out-of-Home) Screens (airports, subway stations, commercial districts, etc.)

• Audio Advertising (Spotify, podcasts, etc.)

• Display Ads, Native Ads & Premium Vertical Media Resources (Bloomberg, Forbes, Yahoo, etc.)

• Coverage of scenario-based marketing needs including sports events, holiday hotspots, and IP co-branding campaigns

Compared with traditional platforms (such as social media and search platforms), this integration completes the coverage of a large number of high-value open web scenarios, forming an end-to-end integrated marketing ecosystem spanning walled garden platforms to the open web. This enables brand reach to no longer be limited within closed platforms, but to truly penetrate the full user journey. Whether you operate in brand e-commerce, gaming, finance, smart home, 3C home appliances, luxury goods, high-end consumption, outdoor brands, tool apps or social apps, we help you achieve full coverage from big screens to small screens, online to offline, and in-home to on-the-go user journeys.

02 Breaking Down Data Silos: 230+ Data Partners Enable Precise Audience Targeting for Optimized Delivery

Backed by TTD's global data ecosystem, Cyberklick can provide multi-dimensional precise audience targeting services for global brands, breaking down data silos to maximize marketing effectiveness. Core audience targeting dimensions include: demographic attributes (age, gender, income, household structure), interest preferences and intent behaviors, geographic location and cross-device behaviors, offline in-store and real consumption behaviors, with full support for lookalike audience expansion. From brand awareness and interest cultivation to purchase conversion, Cyberklick helps you achieve true data-driven growth.

More importantly, within TTD's open web ecosystem, all platform and delivery operations can be integrated into a single interface for maximum efficiency. Meanwhile, seemingly independent open web platforms can realize seamless data reuse through TTD's unified delivery system. In addition, for delivery performance monitoring and asset accumulation, backed by TTD's resources, Cyberklick can connect to third-party measurement tools during delivery, covering full-funnel data tracking including brand awareness, website visits, offline in-store arrivals, and conversion transactions, to build exclusive, high-value data assets for brands.

This cooperation is not only an expansion of media channels, but also represents the comprehensive evolution of Cyberklick's capabilities across technology, data, scenarios and performance measurement. Looking ahead, Cyberklick will continue to integrate high-quality global media resources, and empower brands to expand their global business footprint with broader one-stop global expansion marketing solutions.