On January 27, the "Chang'an for Thirty Thousand Li, Poetry and Rites Across the Four Seas – Inauguration Ceremony of Xi'an Cultural and Creative Overseas Independent Website and Overseas Warehouse", guided by the Xi'an Municipal Bureau of Commerce and Xi'an Municipal Bureau of Culture and Tourism, and hosted by eclicktech and the Xi'an Cultural and Creative Design Industry Alliance, was grandly held in Xi'an. This important milestone marks a solid step forward in the globalization layout of Xi'an's cultural and creative industry, injecting new momentum into the development of culture and urban brand building.

01 Cultural and Creative Global Expansion: Strategic Upgrade of Xi'an Culture "Going Global"

As the ancient capital of thirteen dynasties, Xi'an has successfully transformed its cultural resources into consumption momentum through various series of activities in recent years. In 2024, the operating revenue of the province's cultural and creative industry chain reached 18.55 billion yuan, a year-on-year increase of 6%. With the growing popularity of cultural and creative IPs such as Tabao and Qin Hanhan in the domestic market, Xi'an's cultural and creative industry has begun to set its sights on the broader international market.

"From Chang'an to the world, let Xi'an's cultural and creative creations be seen by the world." Against the backdrop of the deep integration of globalization and the digital economy, the international communication of the cultural industry has become a key lever to enhance the country's cultural soft power and boost the growth of cultural trade. Driven by the global wave of the digital economy and the national strategy for cultural digitalization, generative AI technology has opened up new paths for cultural global expansion.

Fei Qianqian, Director of AI Global Expansion Marketing at eclicktech, shared new paths for the global expansion of cultural and creative products in the digital era at the event. She pointed out that AI does not replace humans; instead, it allows cultural practitioners to focus on creativity while technology solves the challenges of scaling up. Relying on databases, vertical customized knowledge bases, AI Agents and AIGC, it enables culture to be "understood" rather than just "translated", and shifts operations from "labor-intensive" to "automated". This allows Xi'an's cultural and creative creations to reach overseas consumers more accurately, achieving the dual enhancement of cultural value and commercial value.

Take the operation of Xi'an overseas social media platforms by eclicktech as an example. The company has rolled out a comprehensive communication layout across major overseas social media platforms (Facebook, Instagram, TikTok, YouTube and X), integrating cultural and technological capabilities through multi-element, multi-format and multi-platform promotion methods. To date, the IN XI'AN brand has accumulated more than 3.2 million followers across all platforms, with a homepage engagement rate ranking in the top 15% of its category, covering more than 100 countries and regions worldwide.

02 Pooling Strength: Building an "Ecosystem" for Cultural and Creative Global Expansion

At the event, eclicktech reached a cooperation consensus with the Xi'an Cultural and Creative Design Industry Alliance, marking that Xi'an's cultural and creative global expansion has gained a more solid digital foundation. Subsequently, the Xi'an Cultural and Creative Design Industry Alliance signed contracts with enterprises including Chahanong, Xi'an Juewu Creative Design, Tabao, Qin Hanhan, Xi'an Boxi Meihua Supply Chain and Fan Yanyan, forming the "vanguard team" for Xi'an's cultural and creative global expansion.

03 Promising Future: Rise of a New Highland for Cultural Global Expansion

At the event, leaders from the Xi'an Municipal Bureau of Commerce, Xi'an Municipal Bureau of Culture and Tourism and other authorities jointly witnessed the inauguration ceremony of Xi'an's cultural and creative overseas independent website and overseas warehouse. The lighting up of the energy pillar marked that Xi'an's cultural and creative enterprises will have a one-stop global expansion platform to more conveniently bring their products to the international market, allowing consumers around the world to experience the charm of Xi'an culture.

After the event, a small exhibition of the achievements of cultural and creative global expansion set up outside the venue attracted many guests to stop and admire. From signature tea drinks and cultural and creative products of Chahanong, to series of cultural and creative products from brands including Tabao, Qin Hanhan, Juewu Creative and Fenghua Culture, to Fan Yanyan's silk art works, the exhibition showcased the diverse charm and global expansion potential of Xi'an's cultural and creative industry.

With increasingly frequent global cultural exchanges, Xi'an, an ancient city brimming with dynamic vitality, is using culture and creativity as a medium to build a cultural bridge connecting China and the world. Under the grand vision of "Chang'an for Thirty Thousand Li, Poetry and Rites Across the Four Seas", eclicktech will continuously enhance its international communication capabilities, continue to contribute its strength in fields such as digital cultural global expansion, and bring more creativity and surprises from China to the world.