Recently, the 2026 Microsoft Advertising Partner Summit was successfully concluded. As a core partner of Microsoft Advertising in China, eclicktech's Cyberklick was invited to attend the conference. Yang Ya, Senior Vice President of eclicktech, was invited to participate in the roundtable forum, where she discussed marketing transformation and new growth opportunities in the AI era with industry partners. During the summit, the winners of the 2025 Microsoft Advertising Partner Awards were officially announced. With its continuous innovative breakthroughs in the global expansion marketing sector and outstanding performance in helping clients seize the global market through Microsoft Advertising, eclicktech won two major honors: the 2025 Annual Business Achievement Award and the 2025 Annual In-Depth Client Partnership Excellence Award.

"These dual honors are not only a high recognition of our ability to build global growth across multiple industries and markets over the past year, but also represent the in-depth collaboration and long-term trust between us and Microsoft Advertising on the path of AI-driven growth," Yang Ya said after receiving the awards.

At the roundtable forum, Yang Ya shared the practical experience and insights of the company's cooperation with Microsoft Advertising. As the longest-serving agency partner of Microsoft Advertising in China, since the launch of the partnership in 2021, eclicktech has not only brought Microsoft Advertising's products to Chinese enterprises going global, but also carried out in-depth cooperation with Microsoft at multiple levels, including projects such as Microsoft Cloud services and the Microsoft Global Expansion Experience Center, forming an end-to-end service from technical infrastructure to market expansion. In addition to e-commerce, the core advantageous industry of Microsoft Advertising, eclicktech has continuously expanded its business boundaries, successfully serving clients in diverse global expansion industries including gaming and tools, covering multiple key global markets, and continuously helping Chinese enterprises improve the certainty and efficiency of overseas growth.

Speaking of the impact of AI on the marketing industry, Yang Ya pointed out: "AI is driving the upgrade of advertising from 'experience-driven' to 'model-driven', truly transforming marketing into a replicable, accumulable and scalable engineering capability. The real challenge lies not in tool upgrades, but in a systematic restructuring of business processes, talent structure and decision-making methods."

At present, eclicktech has built a new-generation digital-intelligent marketing solution AI Drive 2.0. Based on the systematic and intelligent capability advancement of the AI+BI+CI end-to-end digital solution, AI Drive 2.0 integrates three major AI Toolboxes for creative generation, intelligent delivery and insight analysis, and orchestrates multi-AI Agent capabilities through its AI product matrix including FunsData, KreadoAI, CyberGrow, AdsGo.ai and Cycor, to realize a fully automated end-to-end marketing AI closed loop covering intelligent insight, creative generation, automatic delivery and data attribution.

Standing at the new starting point of 2026, amid the continuous evolution of AI technology — whether it is Copilot, search advertising, or the implementation of more AI-native ad formats — eclicktech looks forward to working with Microsoft Advertising to continuously bring AI capabilities down to the usable layer for advertisers and agencies. We will carry out deeper collaboration in data capabilities, product co-creation, industry solutions and global market expansion, and jointly explore more possibilities for efficient, intelligent and sustainable growth in the new cycle driven by AI.