Recently, Pixalate, a global leader in advertising fraud protection, privacy, and compliance analytics, released its "Q3 2024 Global Mobile App Ad Spend Trends Report." According to the report, zMaticoo, the programmatic advertising brand under eclicktech, ranked in the "Technology & Computing" IAB app category in the Asia-Pacific region, with a 37% share of open programmatic ad sales.

Pixalate is a fully certified MRC (Media Rating Council) organization specializing in cross-channel traffic detection and fraud protection. Its platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts for providing accurate and reliable data analytics. The report was based on research conducted by Pixalate's data science team, which analyzed over 700 billion open programmatic ad transactions from 10 million mobile apps across the Google Play Store and Apple App Store in Q3 2024.

The report highlights that mobile ad spending in the Asia-Pacific region showed diverse trends in Q3 2024. In this competitive market environment, zMaticoo's ability to stand out and secure the top position in the "Technology & Computing" category is a testament to its outstanding advertising strategy and efficient execution.

As an AI-driven programmatic advertising platform under Easy eclicktech, zMaticoo has always adhered to innovation as the driving force behind its technological development. By leveraging advanced algorithms and AI capabilities, it efficiently connects diverse data sources and media resources, enabling real-time data management across the entire advertising chain. This provides global advertisers and mobile developers with smarter and more convenient ad monetization and user growth services. To date, zMaticoo has covered 85% of premium media resources in the Asia-Pacific region.

In the current era of the AIGC-driven digital wave, which injects new vitality and momentum into various industries, zMaticoo faces vast new opportunities and challenges in the global market. Maggie Xu, General Manager of zMaticoo, stated: "zMaticoo has always been committed to in-depth exploration and frontier breakthroughs in technology. In the future, we will continue to integrate AI technology deeply and innovate its applications, creating a comprehensive, smart, and efficient programmatic advertising solution for advertisers that covers everything from AI-powered creative design to multi-channel, multi-market precise budget management. This will help them easily achieve new global growth for their brands."

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