On the evening of December 12, the Effie Global Marketing Awards ceremony was successfully held, with Cyberklick, in collaboration with TikTok, winning the Industry Track Bronze Award for their overseas marketing campaign for Transsion's Infinix brand. This recognition further demonstrates their strong capabilities.

In the wave of globalization, brands face numerous challenges. To help brands achieve steady growth in international markets, the Effie Global Marketing Award was established. The award focuses on "driving global brand growth" and aims to explore and recognize brand overseas marketing cases with forward-thinking strategies and innovative practices. By accumulating outstanding cases, the award seeks to build a knowledge base for the global marketing industry and, together with industry pioneers and partners, address the uncertainties in the overseas expansion process, uncovering more pathways for success.

In recent years, Chinese mobile brands have gradually gained a foothold in overseas markets, and Transsion, which has deepened its presence abroad, is showing strong momentum, especially in emerging markets. With dual drivers of localized operations and technological innovation, Transsion’s brands have quickly integrated into markets in Southeast Asia, South Asia, Latin America, and the Middle East, becoming powerful representatives of Chinese brands in the wave of globalization.

In the third quarter of 2023, Transsion launched its Infinix ZERO series, targeting mid-to-high-end consumers and focusing on imaging features. During this period, Infinix partnered with the business intelligence digital marketing platform Cyberklick and TikTok, known as the "global Vlogger exchange platform," to help quickly expand into overseas markets, primarily in Southeast Asia, through differentiated marketing strategies, enhancing brand influence.

The campaign centered around the "Mobile Vlog Awards" imaging competition. Cyberklick worked with TikTok to collaborate with top stars and influencers, increasing exposure for the new products. They also initiated TikTok hashtag challenges and collaborated with Capcut for creative video production, which boosted user interaction and strengthened fan engagement. Additionally, Cyberklick continually "warmed up" high-quality creative Vlogs, enhancing the event's momentum and expanding the brand’s influence.

As a result, with the support of Cyberklick and TikTok, Infinix ZERO series achieved over 400 million global topic views, a 31% increase in brand search volume, and 220,000 new followers on Infinix's global social media platforms. The campaign successfully created an association between Vlogs and Infinix’s products.

In recent years, Cyberklick has maintained excellent partnerships with mobile brands such as itel and realme in the 3C sector. Looking ahead, Cyberklick will continue to collaborate with more high-quality partners to provide full-link overseas marketing services, helping brands achieve even greater success in global markets.