On December 12, 2024, the TikTok for Business 2024 Channel Partners Conference was grandly held. eclicktech CEO Daisy and Vice President Yang Ya were invited to attend the event, where they gathered with industry partners from the upstream and downstream of the global expansion ecosystem to discuss and share insights on the trends and strategic plans for global market expansion in 2025. During the gala dinner, TikTok for Business held its annual awards ceremony and announced the list of high-quality partners in China for 2024. eclicktech's subsidiary, Cyberklick, was recognized for its sharp market instincts and ability to break into new sectors. By leveraging the platform ecosystem, Cyberklick seized industry opportunities and created blockbuster short dramas for numerous outbound companies, helping them expand globally. As a result, it was awarded the "2024 Overseas Short Drama Marketing Partner" title by the TikTok for Business Overseas Business Center.

In 2023, short dramas saw rapid growth in both domestic and international markets. In June 2023, ReelShort became a hit in overseas markets, and major online literature companies quickly entered the short drama overseas expansion sector. According to Sensor Town data, by the end of February 2024, over 40 short drama apps had tested the overseas market, accumulating nearly 55 million downloads and generating $170 million in in-app purchases. As the short drama market continues to grow, ReelShort faces several challenges in maintaining its growth and leading position in the industry:

• Intensified competition in the short drama industry, with rising costs: The cost of user acquisition, especially for converting precise audiences, is growing.

• High difficulty in overseas monetization: Factors such as cultivating overseas user payment habits, app store and platform revenue sharing, and regional taxes all test monetization capabilities.

• The need to continually generate hits and achieve breakthroughs: Overcoming the "difficulty in finding dramas" dilemma and fully leveraging the high production capacity of original dramas to turn new dramas into hits and drive new growth engines.

As the overseas marketing partner for ReelShort, eclicktech's Cyberklick, with its deep understanding of the "content is king" feature of short dramas and its experience in past campaigns, continuously creates and updates high-quality content, unlocking the full potential of the content. By using automated tools for ad placement and data analysis, Cyberklick pushes from new dramas to "hit dramas," capturing valuable data and creative insights to fuel the ongoing popularity of ReelShort's short dramas.

• Pre-analysis – Industry and Market Insights: By accurately analyzing popular short drama content and U.S. market user preferences, Cyberklick provided deep material insight recommendations for advertisers.

• Creative Execution – Highlighting Key Features and Efficient Selection: Based on insights and previous hit content, Cyberklick created compelling ad materials that ensured optimal visual presentation and message delivery, effectively enhancing ad interaction rates and improving promotional efficiency.

• Efficient Placement – Focus on Infrastructure and Data: Cyberklick optimized the allocation of app + web2app ad resources and used product strategies such as Spark Ads to maximize the effectiveness of ad placements. Comprehensive data tracking and analysis also improved content testing efficiency.

Additionally, during the campaign process, Cyberklick conducted multi-dimensional analysis, evaluating data from different stages of product launches based on audience characteristics, platform positions, ad types, and bidding strategies. By comparing the data to similar products' overall campaign performance, Cyberklick adjusted strategies and settings in real-time. Real-time tracking and monitoring allowed the team to spot growth trends early, quickly adjust and increase investment, and launch high-potential and hit content. During August and October 2024, two new blockbuster dramas created by Cyberklick drove explosive growth in conversions and revenue, resulting in a 113.34% increase in exposure, a 250.60% improvement in conversion rates, and a +9.38% boost in click-through rates. The product achieved #1 in the U.S. iOS Entertainment Free Chart and maintained a stable position in the Top 10 of the Best-Selling Chart.

This recognition as "2024 Overseas Short Drama Marketing Partner" by TikTok for Business is a comprehensive validation of Cyberklick's capabilities in short drama production, one-stop short drama promotion, and full-chain digital marketing. In August this year, Cyberklick was also awarded the title of "Short Drama Production Service Partner" by TikTok for Business. To date, eclicktech has served numerous top-tier industry players in the short drama sector, including Dreame and Soul. As short drama monetization methods continue to diversify, we will further explore and summarize our experiences in short drama advertising and promotion, driving the prosperous development of short drama global expansion with effective marketing strategies.