Recently, the 5th TBI Outstanding Brand Innovation Awards ceremony was grandly held in Shanghai, where the winners of the 2024 TBI Outstanding Brand Innovation Awards were officially announced. Cyberklick, with its advanced marketing technologies and creative services, partnered with Flexispot (a smart home cross-border e-commerce brand under Loctek) to win the Silver Award in the Overseas Marketing category.

The TBI Outstanding Brand Innovation Award is one of China’s most influential and authoritative awards, focusing on how brands create, maintain, and grow their value in the digital era through innovative thinking. In the marketing field, the award evaluates marketing cases based on innovation, execution, business impact, and sustainability, among other dimensions, to select the best-performing marketing cases of the year. This time, Cyberklick’s success in the overseas marketing track is a further recognition of its service capabilities within the industry.

Today, with the highly segmented market, rapidly changing consumer demands, diverse communication channels, and increasingly fierce competition, the road to brand enhancement is filled with both challenges and opportunities. As Flexispot, a smart home cross-border e-commerce brand under Loctek, faces both opportunities and challenges, it aims to achieve growth in its core target markets through differentiated marketing strategies.

Flexispot has always adhered to the core philosophy of "Work Fresh, Live Fresh," aiming to closely link products with users and integrate comfort and innovation to provide a fresh experience for both work and life. However, continuously identifying users' real needs, improving the product experience, and achieving a two-way connection between users and smart home products have always been core challenges for Flexispot.

Insights reveal that the U.S. home furnishings market is expected to grow at a compound annual growth rate (CAGR) of 3.93% from 2024 to 2029, showing a steady upward trend. Among U.S. consumers of smart furniture, Millennials and Gen Z make up 80%, becoming the main force in the smart home market. These groups primarily acquire information through social media platforms such as YouTube, Instagram, Facebook, and TikTok. Meanwhile, Key Opinion Leaders (KOLs) are increasingly influencing users’ purchasing decisions.

Based on this, Cyberklick, as a trusted partner in Flexispot’s overseas expansion journey, decided to build a new "People, Product, and Place" approach to bridge the gap with users and help the brand achieve incremental growth. In terms of brand marketing, Cyberklick adopted a content marketing strategy that combines "BGC+PGC+UGC" (Branded Generated Content, Professionally Generated Content, and User Generated Content), presenting the brand's spirit and products to users from multiple angles, including corporate stories, brand philosophy, and product experience, to resonate with the audience and ultimately convert them into brand followers and product buyers.

In terms of performance marketing, the 525 Brand Day, one of Flexispot's most important marketing events, was leveraged by Cyberklick as the core of its performance marketing strategy, targeting users at different levels. For the popular category of smart standing desks, Cyberklick focused on user segmentation across different stages of the campaign to maximize user pool conversion. For the new sofa and mattress categories, Cyberklick meticulously categorized user profiles to achieve high-efficiency and precise customer acquisition in a short period, using Brand Day to boost new product sales.

As a result, during the 525 Brand Day, the exposure in the U.S. market increased five times compared to regular days, with results comparable to Black Friday. On the Meta platform, the number of people reached exceeded 200,000, with over 70,000 interactions on posts, a 237% increase in engagement, a 23% year-on-year growth in GMV, and a 50% increase in GMV compared to the same period last year. ROI also saw a 92% improvement. Flexispot received positive user feedback and continued to increase user engagement, with the "Work Fresh, Live Fresh" philosophy deeply resonating with consumers.

In the future, Cyberklick will continue to explore new marketing technologies and creative service models, partnering with high-quality industry partners to provide more enterprises with excellent solutions for both overseas and domestic markets, building an intelligent marketing ecosystem that is more aligned with customer needs.