On December 6th, the China Innovation Tech Enterprises Going Global Summit, hosted by eclicktech and co-organized by Tencent Cloud and Zhongguancun Entrepreneurship Street, concluded successfully in Beijing. The event brought together heavyweights from Tencent Cloud, Microsoft AI applications, leading investment institutions, pioneers of innovative tech companies, global brand growth experts, and other distinguished guests, all gathering at Zhongguancun Science Park, the "frontline of domestic AI innovation." The summit, themed "AI Leading the Way, Unlocking Global Expansion," explored and shared new pathways for Chinese innovative tech companies to expand their global brand presence in the AI-native era. The highlights were unmissable!

At the opening, Yao Yibo, Deputy Director of the Service System Construction Department of the Zhongguancun Science Park Management Committee, delivered the opening speech, emphasizing that the Zhongguancun Science Park Management Committee would continue to support national high-tech enterprises and numerous specialized, innovative small and medium-sized enterprises, striving to build a global AI industry innovation hub, accelerate the development of strategic emerging industries, and develop the technology service industry.

As the founder of a technology-driven internet company, Zou Xiaowu, Founder and Chairman of eclicktech, focused on insights into the trends of Chinese companies going global by 2025. He shared that in today’s rapidly advancing AI technology landscape, the continuous evolution of various language and multimodal large models is leading to the deep integration of AI into every sector. The development of AI has been the driving force behind Chinese companies' global expansion, from version 1.0 to version 4.0, unlocking vast new growth opportunities in global markets.

01 Generative AI is Unleashing Huge Potential: A New Engine for Growth in the Age of Digital Intelligence

The rapid development of large models is driving a technological transformation that is leading to industry-wide changes. Wang Qian, Vice President of Tencent Cloud, shared that Tencent, with its deep foundation in the tech field, proposed creating AI that is closest to industries. In the age of digital intelligence, enterprises can leverage Tencent’s Mix Yuan large model, industry-specific models, related toolchains, and proprietary business scenarios and data to build scenario-based intelligent applications. This can drive digital transformation, enhance efficiency, and create new growth opportunities for businesses.

Li Ye, Chief Application Scientist at Microsoft AI Asia Pacific, further elaborated on the potential applications of generative AI across various scenarios. For individuals, "learning how to learn" will become a core competitive skill in the fast-evolving technological landscape, such as efficiently obtaining information through conversational search. For enterprises, generative AI can help rapidly create knowledge bases, enhance operational and service efficiency, drive business innovation, accelerate brand marketing content creation, and introduce new workflows for brand marketing.

Regarding the changes and constants in the post-GPT era, Xu Yangyang, Partner at Origin Capital, noted that what remains unchanged is the demand for infrastructure, the long-term competition landscape of large models, the business value driven by insights, and the social value created by innovation driven by elite talent. Specific industries such as gaming, design, and education are expected to experience significant changes. The capabilities of the next generation of entrepreneurs, as well as the relationship between capital and entrepreneurs, will evolve. It is clear that generative AI technology has already had a major impact on certain industries, with long-term disruptive changes expected.

02 Chinese Tech Enterprises: From Strategy to Tactics, the Global Commercial Path of AI Products

Currently, Chinese innovative tech companies, with their outstanding technical innovation and precise market-product fit, have successfully taken several flagship products to the global market. For example, AiPPT, a leading AI-powered PowerPoint tool, ranks among the top five in the global PPT tool market and is consistently in the top ten of all AI applications in China. In the exploration from 0 to 1, PixelBloom (AiPPT.com) Co-Founder Pu Shilin shared that the global AIGC application market was valued at $376.7 billion in 2023, with a compound annual growth rate of 85.7%. Whether for personal applications or enterprise software, numerous tools related to search, content generation, content editing, and productivity assistants account for over 78% of the market. The "Innovator's Dilemma" presents an opportunity for new species, and all workflows are worth redoing with AI.

How can Chinese tech companies efficiently initiate the global commercialization of AI products, from product positioning to marketing growth? Intelick CEO Zhu He shared insights from ten case studies, emphasizing that for AI products to go global, companies need a comprehensive and deep strategy in market positioning, product growth, incubation, and marketing. The key is to start by thoroughly understanding market demand to define the product's boundaries, then optimize SEO and CRO strategies for content creation and exposure. Further, obtaining user feedback through surveys and online chats, validating market assumptions via advertisements, and continuously enhancing product competitiveness and market share are crucial for rapid and sustainable global market expansion.

On the global cloud management front, eclicktech's Vice President of Ecosystem and Strategic Partnerships, Dong Jin, shared insights on cloud cost management based on AI-driven solutions. He outlined how to build an efficient cloud cost management system, including cross-team collaboration, intelligent analysis, predictive cost control, and cost anomaly detection. He also emphasized the importance of transparency, responsibility, and performance-based cost management. Companies should start small with pilot programs and iterate continuously, balancing cost and innovation from a long-term strategic perspective.

During the roundtable session, industry experts focused on the "2025 Leap in Global Brand Expansion of Chinese Innovation Tech Enterprises." They offered solutions from various perspectives. Xu Miao, Partner at EY Consulting, noted that the AI revolution and the wave of "born global" opportunities would be pivotal for this generation of Chinese entrepreneurs. Vitally AI CEO Jiang Zhiqiang added that no enterprise can avoid the disruptive opportunities and transformations brought by generative AI and large models. He predicted that 2025 would mark the explosive year of AI applications, driving cost reduction, business growth, and transformation of business models into new competitive advantages. Han Ting, Product Monetization Lead at Volcano Engine, pointed out that the barriers for developers have been drastically lowered, and in the AI era, anyone can be a developer. Zhang Audi, Vice President of Technology at eclicktech, shared practical experiences, emphasizing that the evolution of large models and AI technology is accelerating, making product strength and marketing the key to breaking the competitive landscape.

Crazy Maple Studio's Vice President, Nan Yapeng, discussed the key to global expansion for short video content, emphasizing that telling Chinese stories effectively is essential. This requires collaboration between domestic and international cultural and creative enterprises to unlock the huge potential of overseas markets. Short videos can help brands reach previously inaccessible user groups, which may lead to high-quality customer conversion. Furthermore, the collaboration with brands enhances overseas production capacity and the exploration of innovative products and business models.

In the era of digital intelligence, the eclicktech, in collaboration with Tencent Cloud, Zhipu AI, and Qihuo Mountain, launched the "AI-Powered Going Global Growth Partner Alliance." This alliance will leverage the strengths of each partner to provide comprehensive support for Chinese companies expanding abroad.

In the vibrant discussions among industry leaders, the China Innovation Tech Enterprises Going Global Summit came to a successful conclusion. As 2024 draws to a close, we have witnessed the magnificent transformation of large models from technological change to industry disruption. We have seen the rise of intelligent agents as the mainstream form of AI applications, and a group of Chinese innovative tech companies, armed with remarkable technical innovation and precise product-market fit, are confidently heading into the global market. With 2025 fast approaching, Chinese enterprises are gearing up to ride the next wave of AI technological revolution, poised for even deeper global expansion.