Yeahmobi & Shopee | 1.5 Million New Users Per Month! The Path to Secondary Growth for Mature E-commerce Platforms

In the wave of global economic digital transformation, the global e-commerce market has been growing at an unprecedented speed and has become a new engine driving global trade growth. Data shows that the Southeast Asian e-commerce market is expected to reach approximately $116.5 billion in revenue by 2024, with a compound annual growth rate (CAGR) of 10.42% from 2024 to 2029. Among Southeast Asian e-commerce platforms, platforms such as Lazada and Tokopedia have shown steady growth, but competition is intensifying.

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As one of Southeast Asia's leading e-commerce platforms, Shopee faces challenges such as cultural differences and diverse payment habits. Effectively improving user engagement and loyalty, as well as strengthening user retention and repeat purchase behavior, has become a core strategic issue that needs to be addressed. At the end of 2023, Shopee partnered with Yeahmobi, a digital advertising platform under eclicktech, which focuses on programmatic advertising, to help it achieve user growth in Southeast Asia and Brazil.

From comprehensive market insights to precise marketing strategies, as well as phased market penetration, the Yeahmobi team provided strong support for Shopee’s expansion in Southeast Asia and Brazil with multi-layered, systematic marketing solutions. With the assistance of Yeahmobi, Shopee’s new user acquisition reached approximately 1.5 million per month. Next, let’s delve into how Yeahmobi, through these innovative strategies, helped Shopee achieve new growth in the highly competitive e-commerce market!

01 In-Depth Market Insights: Comprehensive Analysis of Market Structure and Trends

Comprehensive market insights, industry insights, and consumer insights are the core drivers behind user growth and market expansion. In Southeast Asia and Brazil, mobile devices have become the primary means for users to access the internet, and social media has a significant influence on user purchasing decisions. In targeting a primarily young user group, Yeahmobi placed more emphasis on the precise delivery of localized content and the clever design of creative advertisements. Through social media platforms, they carried out brand promotion activities with high precision and effectiveness, deepening user interaction and strengthening their recognition and loyalty to the brand. On this foundation, using programmatic advertising and big data analysis technology injected powerful technological support into the marketing strategy.

02 Building Innovative Marketing Strategies: Effectively Addressing User Growth Challenges

To address growth challenges, Yeahmobi implemented a series of innovative marketing strategies to break through bottlenecks. First, by leveraging the real-time monitoring capabilities of the programmatic advertising platform, they tracked the effectiveness of ad campaigns in Southeast Asia and Brazil in real time, including key metrics such as impressions, clicks, and conversion rates, and analyzed the performance of ads across different regions, channels, and time slots to optimize the delivery strategy. Secondly, Yeahmobi conducted competitor analysis, monitoring the advertising activities of competitors in the same markets and channels to understand their strategies and strengths, and by comparing their own ad performance, they identified opportunities for differentiated competition. Lastly, using big data and AI algorithms, Yeahmobi precisely outlined the user profiles of potential customers in Southeast Asia and Brazil, and based on these profiles, conducted targeted ad placements at the optimal times and scenarios, presenting the most attractive ad content to the target users, thereby increasing the click-through rate, exposure, and conversion rates.

03 Phased Market Penetration: Steady Progress and Deepening into Target Markets

In a highly competitive market environment, effective brand promotion and sustained growth have become key elements for business success. From the preparation phase for brand promotion to the execution of performance marketing, and then to the post-marketing phase for deepening impact, each step requires precise planning and scientific decision-making.

  • Preparation Phase: Industry Insights 

During the preparation phase, market research and brand positioning are critical. By thoroughly understanding the target market’s user needs, behaviors, and preferences, the brand’s market positioning is clarified, laying the foundation for subsequent brand promotion. Based on product demand, a precise media optimization strategy is developed, which is essential for successful brand promotion.

  • Early, Mid, and Late Phases: Performance Marketing

In the early and middle phases of promotion, performance marketing focuses primarily on achieving scale objectives. Based on historical campaign data, Yeahmobi selects high-quality media and prioritizes testing large-scale, medium-quality media to ensure initial campaign volume. Meanwhile, by referencing both conversion rates and volume, they optimize media selection, creative materials, and user profiles to further improve ad performance.

  • Post-Promotion Phase: Re-marketing

In the later stages of promotion, the focus shifts to re-marketing. Based on the performance of earlier materials, the creative types are adjusted and optimized, and media data is compared horizontally to flexibly increase or decrease the number of media channels. By ensuring that volume targets are met, they increase budgets for high-performing media while reducing investments in low-performing media, ultimately maximizing the effectiveness of the campaign and driving sustainable brand growth.

In the fierce market competition, as a programmatic-focused digital advertising platform, Yeahmobi leverages its years of experience and a professional operations team to quickly understand client needs, precisely address pain points, and deliver customized promotional solutions that optimize budgets while ensuring high-quality promotion. In the new wave of globalization, Yeahmobi will continue to focus on "data + AI," concentrate on global mid-to-long-tail media resources, and help clients achieve their marketing goals through customized marketing plans.

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