On December 12th, the 12th Chinese Enterprise Global Image Summit Forum was held in Beijing, guided by the Central Publicity Department, the State-owned Assets Supervision and Administration Commission of the State Council, and the All-China Federation of Industry and Commerce, hosted by the China Foreign Language Bureau, and organized by the China Publishing Center for Foreign Languages. The theme of the forum was "Development and Mutual Learning: Building a New Image of World-Class Chinese Enterprises on the Road to Modernization." The event aimed to delve deeply into typical cases of Chinese enterprises' overseas communication and image building, summarizing and analyzing China's successful experiences in international business management, brand image construction, and other aspects.

The conference invited national leaders, officials from central and national government departments, leaders from state-owned and private enterprises, experts, scholars, and media think tank heads to explore the future development path of Chinese enterprises "going global." Lan Xianghui, co-founder and vice president of eclicktech, was invited to attend the event and shared experiences and insights.

01 Telling the Chinese Story, Promoting Mutual Learning Among Civilizations, and Enhancing China's Global Influence

With the ongoing international changes, industrial upgrades, and technological transformation, globalization has been advancing, and Chinese enterprises' overseas presence is rapidly rising, becoming an essential force in global economic development. In the fiercely competitive global market, brand image, as a vital representative of corporate identity, is also one of the most important intangible assets of a company. How to build an enterprise's image, establish brand influence, and spread Chinese culture has become a crucial challenge for companies.

During the main forum's roundtable discussion, Lan Xianghui, along with representatives from China National Nuclear Corporation, China Civil Engineering Construction Corporation, Poly Culture, and Alibaba Cloud Intelligence Research Center, engaged in an in-depth exchange on enhancing the global image of Chinese enterprises, telling compelling corporate stories, and improving global brand image.

When discussing the global popularity of Chinese cultural products such as Black Myth: Wukong, Lan Xianghui noted: "The global success of Black Myth: Wukong indeed provides an excellent reference for the international expansion of Chinese cultural enterprises, showcasing that high production standards and high-quality content are indispensable assets for Chinese enterprises going global. Meanwhile, in the context of new technologies and new media influencing international communication, the key for Chinese companies to leverage the 'soft power' of culture and build their global image lies in the ability to tell big stories through small details. For instance, one of the cases eclicktech serves is 'IN XI'AN', the international branding project for the city of Xi'an. Currently, the 'IN XI'AN' overseas accounts on five major social media platforms (Facebook, Twitter, Instagram, TikTok, and YouTube) have seen a growth of over 3.07 million followers, with video views exceeding 10 million. This has become the main platform for establishing Xi'an's global image. By using the Terracotta Warrior as a prototype and combining AI technology, we successfully created the 'A-Yong' IP. Through hand-drawn images rich in Chinese cultural elements and interactive H5 games, we engaged with global audiences and received wide acclaim, presenting a true, three-dimensional, and comprehensive image of Xi'an on the international stage."

In discussing how enterprises can improve their brand image construction when going global, Lan Xianghui continued: "Based on four principles—'differentiated marketing strategies, localized content production, intelligent creative generation, and data-driven decision-making'—we believe that the key to building a corporate image lies in 'leveraging AI for productivity and using data for decision-making.' Yidian Tianxia will continue to promote the popularization of AI technology. Through our comprehensive 'Marketing + AI' solution and 'Industry + AI' full-scene solution, we are bringing generative AI technology from theoretical research and experimentation into practical applications, fully assisting outbound enterprises in improving marketing efficiency and content creation, and helping more Chinese enterprises embark on their global journey, leading a new wave of brand globalization with AIGC."

02AI, Scene, and Data: The Three Key Engines for Brand Construction of Enterprises Going Global

In a parallel forum, Lan Xianghui, co-founder and vice president of Yidian Tianxia, shared a presentation titled "The New Paradigm of Enterprise Overseas Brand Marketing with AI + Data Integration" under the theme "Leading with Digital Intelligence - How to Improve the Effectiveness of Chinese Enterprises' Overseas Image Construction." He pointed out that from internet expansion to industry-wide global engagement, AI, scene-based strategies, and data-driven approaches will become the three essential engines for enterprises to build their brands internationally.

 eclicktech  follows a dual approach to AI intelligent marketing solutions, continually optimizing the precision, intelligence, and efficiency of advertising marketing. By building an AI-powered marketing matrix, with technological innovation as its foundation,  eclicktech  has developed three core products—KreadoAI (AIGC digital marketing creation platform), Shuyan Intelligence (data analysis and growth model platform), and Cycor (intelligent multi-cloud management platform)—to offer an "AI + BI + CI" one-stop digital solution for outbound enterprises. This solution addresses the entire marketing process, from content creation to data analysis and marketing budget management, to cloud infrastructure, providing enterprises with a "cloud-native" digital development foundation, enhancing brand reputation, and driving business growth.

With the support of cutting-edge technology and driven by data, Chinese enterprises can continually gain innovative momentum and growth power in product development and marketing, providing precise products and services to consumers in global markets with different cultural backgrounds, consumption concepts, and behavioral preferences, thereby earning more user praise and loyalty. For example, in the case of Yidian  eclicktech's work with Trip.com, by accurately capturing industry recovery trends, AI technology significantly improved the quality and localization of creative advertising materials. This not only reduced costs and increased efficiency but also boosted customer acquisition by 595%, opening up new growth spaces for the brand in various markets.

Building a culturally strong nation is not only an important strategic goal for China's development but also a key factor in enhancing national soft power, shaping international image, and promoting economic growth.  eclicktech  will continue to uphold its corporate mission of "Technology Makes the World More Equal," practicing its strategy of "Leading Brand Globalization with AIGC," and leveraging its advantages in technological innovation and market promotion to help more Chinese enterprises and products go global, achieve brand recognition, and realize globalization and high-quality development.