2024 Annual Review | Light Years and Order Beyond Algorithms

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As humanity steps into the third decade of the 21st century, 2024 marks the rise of a new era built on algorithms, with technological innovation becoming one of the central themes of global events.

As an intelligent marketing service provider that has been supporting Chinese enterprises in their international ventures for over 12 years, this year:

  • We have witnessed disruptive changes in technology, transformative shifts in global markets, and revolutionary evolutions across industries;

  • We have collaborated with insightful clients and exceptional partners, jointly exploring new orders and landscapes on the path to globalization;

  • We have delved deep into the outbound industry, refining intelligent marketing services and earning widespread recognition and accolades from various sectors for our efficient and professional service capabilities.

2024 has become a landmark year of technological transformation reshaping the digital world, as well as a year of breakthroughs for eclickteck in the realm of algorithms.

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In 2024, AI is making its way into various industries, and eclicktech is actively embracing technological transformation, boldly venturing into the global intelligent marketing technology landscape. Its AIGC digital marketing creation platform, KreadoAI, achieved significant breakthroughs in personalized marketing innovation and was successfully listed among the "Top 10 Outstanding IT Products" in the 2023 Made-in-China Awards and included in the China Academy of Information and Communications Technology (CAICT) map.

To comprehensively drive global business growth for clients through data and algorithms, eclicktech launched the Shuyan Intelligent Platform, a data analysis and growth model platform, along with an Intelligent Multi-Cloud Management Platform. The former unleashes the potential of marketing full-chain data through four core AI functional models, while the latter helps outbound enterprises enhance global operational efficiency at a lower cost.

With these innovations, eclicktech has realized a full-chain digital solution integrating AI, BI, and CI for international expansion, empowering global enterprises to accelerate the commercialization growth flywheel. Thanks to continuous efforts, eclicktech's "AI + BI + CI" full-chain digital solution for outbound enterprises won the Silver Award in the Digital Trade Conference's DT Pioneer Awards.

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Enterprise Collaboration, Ecosystem Integration, and Co-Creation of Value,eclicktech is committed to driving efficient collaboration with its partners, integrating these efforts into the company’s long-term business blueprint. With unprecedented vitality and capability,eclicktech explores a new global order for enterprise internationalization in partnership with ecosystem collaborators. As a strategic leader in "AIGC-driven global branding," eclicktech leverages cutting-edge advertising technologies, extensive data accumulation and analysis capabilities, and deep professional expertise to pave a fast track for enterprises to access global markets.

In the development of cloud services, eclicktech employs a dual-engine approach, combining "cloud service solutions + marketing solutions" to promote new advancements in the digital and intelligent internationalization of enterprises, delivering higher-quality services and content to global users.

  • Collaborating with Alibaba Cloud, the company launched the "AI Marketing + CI Cloud Service" solution for digital transformation and internationalization of enterprises.

  • Partnering with Tencent Cloud, eclicktech explores cooperation in cloud computing, media, and pan-entertainment ecosystems.

  • Joining hands with Oracle Cloud, the company co-created a new model for cloud-based management, ensuring comprehensive support for enterprises navigating new global markets.

Driving Industry Advancement Through Collaboration and Insight, the dynamic exchange of ideas have concretely propelled the sector’s upward development. In 2024, eclicktech collaborated with leading platforms such as TikTok, Microsoft Advertising, Google, Meta, Amazon Ads, and SHEIN to successfully host numerous high-quality industry events. These gatherings focused on addressing development challenges and obstacles while actively exploring effective solutions for breakthrough and monetization opportunities.

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The technological revolution of 2024 brought new challenges to the marketing industry. eclicktech, deeply attuned to changes in technology, markets, and industries, has consistently strengthened its full-chain service capabilities. By deeply understanding client needs and leveraging a more holistic and systematic business logic, the company has helped numerous global enterprises break boundaries and achieve shared success. These efforts have earned widespread acclaim across the industry.

In 2024, eclicktech was honored as one of the "2024 Forbes China Top 30 Globalization Brands" and received the 2024 Ark Award for Best Brand Marketing as well as the 2024 AI Ecosystem Technology Innovation Enterprise Award. 

In supporting Chinese manufacturing brands' global ventures, eclicktech's client Loctek FlexiSpot achieved remarkable growth in the U.S. market, with GMV increasing by 50% year-over-year. This success earned the TBI Outstanding Brand Innovation Silver Award. Similarly, the Infinix service case won the Lingmou Award Gold Prize and the ROI Festival Creative Silver Award.

In the emerging consumer brand sector, eclicktech 's service for Cotti Coffee garnered the SMARTIES China Silver Award and was featured in the CIFTIS Global Service Practice Case Study and the 3rd Global Digital Trade Expo Digital Trade Development Cooperation Case Collection.

On the path of cultural globalization, eclicktech's service for IN'XIAN earned multiple accolades, including the ROI Festival Creative Bronze Award, the China Advertising Great Wall Award Bronze Prize, and the Shanghai International Advertising Award Bronze Prize, demonstrating its excellence in driving creative and cultural initiatives globally.

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In 2024, global enterprises achieved steady growth through digital transformation, driven not only by their own strategic navigation but also by the efficient resolution of challenges along the globalization journey. eclicktech’s three major business brands offered comprehensive marketing solutions and technologies to safeguard the success of Chinese enterprises venturing abroad, fueling growth and creating value.

Cyberklick: As eclicktech’s flagship business intelligence digital marketing platform, Cyberklick aggregated global leading media platforms in 2024, delivering flexible and efficient traffic allocation centered on advertisers' needs. This enabled high growth across industries such as FMCG, smart home appliances, furniture, beauty, fashion, short films, consumer electronics, gaming, utilities, and entertainment globally.
Thanks to its outstanding service capabilities, Cyberklick received multiple accolades, including the Kwai for Business 2023 Pioneer Award, the Yandex 2024 Global Agency Silver Award, and the title of TikTok for Business 2024 Global Partner for Short Film Marketing.

Yeahmobi: As eclicktech’s programmatic advertising platform, Yeahmobi leveraged over 12 years of digital marketing expertise to officially become an Amazon Advertising Partner in 2024. In the programmatic advertising field, Yeahmobi developed integrated marketing solutions for industries like gaming and applications, helping advertisers reach more customers, increase traffic, boost sales, build brand awareness, and enhance customer loyalty. In 2024, Yeahmobi helped Shopee gain 1.5 million new users in a single month. With its extensive media management experience and advanced advertising technology, Yeahmobi was recognized as the 2024 Outstanding Marketing Service Provider at the Golden Tea Awards.

zMaticoo: As eclicktech’s AI-driven programmatic advertising platform, zMaticoo, achieved significant milestones in 2024. Capturing 37% of the open programmatic ad sales market, zMaticoo ranked 1 in APAC Mobile App Advertising Sales in Pixalate 2024 Q3. Its innovative DSP algorithms received national patent certification, empowering developers, particularly in the gaming industry, to achieve exceptional monetization growth.

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The Purpose of Enterprise Development: Creating Social Value and Fulfilling Social Responsibility. The survival and growth of an enterprise are not solely for achieving economic benefits but, more importantly, for creating social value and fulfilling corresponding social responsibilities. eclicktech strives to leverage its expertise to serve regional economic development and contribute to building a strong socialist nation. In 2024, the company was recognized by the China Association for Public Companies with the 2024 Best and Outstanding Sustainable Development Practice Cases for Listed Companies, and its Securities Department was awarded the 2024 Outstanding Practice Case for Board Office of Listed Companies.

Under China’s initiatives for rural revitalization, rural education has made significant strides in inclusivity, and a uniquely Chinese targeted support mechanism is taking shape. One key aspect of advancing rural education is improving the quality of education for school-aged children, reducing disparities in compulsory education between urban and rural areas, and meeting the educational needs of students to drive comprehensive rural development. As a native Shaanxi enterprise, eclicktech has fully embraced the nation’s guiding principles on education over the years and has carried out various rural education support activities. In 2024, the company donated over 100,000 RMB in funds and supplies to rural kindergartens in Ankang City. Additionally, in collaboration with the Chunshan Education Foundation, eclicktech donated books and other supplies worth more than 30,000 RMB to schools in mountainous areas of Shaanxi Province.

Through the passage of time, grounded in algorithms, eclicktech continues its enduring mission amid generational shifts. The company’s core values—trust, responsibility, learning ability, and execution—form the DNA driving its upward pursuit. In 2024, eclicktech was honored with the Google Outstanding Workplace Partner Award for its exceptional collaboration. Facing the dynamics of emerging technologies, eclicktech will continue working with industry partners, uniting ecosystem strengths to support sustained growth for global enterprises.

Looking ahead to 2025,let us build a new growth order for the industry on the foundation of data and algorithms. With more effective strategies, methods, and tools, we are ready to embrace new milestones in the journey of global enterprise expansion.

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