On December 4th, the Service Trade Innovation and Development Promotion Conference, organized by the Xi'an Municipal Bureau of Commerce, was held in Tokyo, Japan. The event focused on showcasing and promoting industries related to service trade, such as electronics, e-commerce, and digital trade. Its aim was to further support local companies in expanding into international markets, strengthen economic and trade cooperation with countries along the Belt and Road Initiative (BRI) and RCEP, and promote the high-quality development of service and digital trade industries.

Since its founding, elicktech has been rooted in Xi'an, benefiting from the city's rich talent pool, solid industrial foundation, and favorable business environment. As an outstanding representative of Xi'an's cultural and tech enterprises, eclicktech was invited to attend this event.

Japan, as an important trade partner of China, has close cooperation with China in fields such as cultural exchange, regional economic cooperation, and technological innovation. In recent years, China’s pan-entertainment industry going global has been evolving towards more vertical and diversified directions. Japan, as a key destination for China’s cultural and product exports, faces numerous challenges, including traffic constraints, homogeneity issues, localization difficulties, technical challenges, and compliance risks.

Rina Aoyama, Regional Business Director for Japan at Yeahmobi, shared at the event: "eclicktech established a branch in Japan as early as 2016 to provide integrated marketing services for Chinese products entering the Japanese market. Especially in the field of pan-entertainment integrated marketing solutions, based on our deep insights into the Japanese market, industry, and user preferences, we provide differentiated services such as brand packaging, marketing strategy, content creation, influencer marketing, media buying, and operations. Strengthening localized creative assets and fine-tuned operations has become a key factor in breaking through the market. We also offer differentiated traffic combinations to address the user acquisition pain points at different stages, continually optimizing and matching client needs."

Rina Aoyama further shared an example of the gaming industry’s global expansion: "With the cultural similarities between China and Japan, Chinese game developers can quickly and clearly understand Japanese player preferences, especially in genres like anime-style and Three Kingdoms-themed games. SLG strategy games and role-playing games are also major paths for Chinese game companies to expand into Japan. Japanese players have high demands for game quality and innovation. Games need to be of high quality, feature rich content, and have unique charm in order to stand out in Japan’s competitive market. During the product promotion stage, it is important to integrate local media channels and marketing approaches, as well as incorporate Japanese cultural elements and features into game character designs, storylines, music, sound effects, and UI design."

With its extensive media resources in Japan and deep understanding of the local market, Yeahmobi provides comprehensive integrated marketing services for Chinese companies expanding into Japan. These services include advertising partnerships, local media placements, KOL and influencer marketing, remarketing, and traffic aggregation. The company has successfully helped products such as Mushroom Hero Saga, Demon Hunter, Idle Girl, Miracle Nikki, and Knives Out expand into the Japanese market.

As a global leader in international intelligent marketing services, eclicktech has always adhered to its mission of "Technology Makes the World More Equal," committed to providing global marketing and promotion services to help clients efficiently acquire users, enhance brand awareness, and achieve business monetization. With the accelerating development of the global mobile internet economy and AI technology, EasyPoint Tianxia’s services now span across five continents, serving over 5,000 global clients, including well-known enterprises such as Alibaba, Tencent, NetEase, ByteDance, Kuaishou, and iQIYI, across industries like e-commerce, gaming, tools, and education.