On December 30, eclicktech, a leading global provider of enterprise internationalization smart marketing services, and Adjust, a global leader in monitoring and data analytics, announced the signing of a strategic cooperation intent. The two parties will engage in deep collaboration in the field of programmatic advertising, focusing on data analysis and attribution monitoring.

As one of the earliest smart marketing service providers in China to enter the programmatic advertising space, eclicktech has always been committed to improving the precision of programmatic advertising through AI model training, deep data mining, creative optimization, and smart algorithm refinement. These efforts aim to provide advertisers and developers with superior commercial value. Currently, eclicktech operates several platforms, including Yeahmobi, a digital advertising platform centered on programmatic advertising; zMaticoo, an AI-driven programmatic advertising platform; and Shuyan Intelligence, a data analysis and growth modeling platform. These platforms have realized a full-cycle process that covers demand management, strategy formulation, audience targeting, tagging, creative production, budget allocation, real-time bidding, data feedback and analysis, as well as ROAS analysis, growth, and monetization forecasting for developers.

Adjust, a trusted monitoring and data analytics platform for global marketers, has been in the Chinese market for a decade and is an important partner for Chinese companies expanding overseas. Adjust’s powerful monitoring and data analysis suite offers deep insights into marketing performance, extracts key insights, and provides essential tools to help marketers achieve outstanding marketing results. By continuously integrating artificial intelligence into MMP (mobile measurement partner) data analysis and automation, Adjust is rapidly iterating on features such as Datascape, InSights experimental functions, and SKAdNetwork configurations, while also focusing on enhancing localized support.

Through the strategic cooperation with eclicktech, Adjust will collaborate in various areas including technical support, product synergy, and market cooperation. Together, they will provide developers with more forward-looking data analysis and monitoring solutions, while also contributing to building a more transparent, secure, and trustworthy programmatic advertising ecosystem.

Zhang Aaodi, Deputy General Manager of the Technology Center at eclicktech, expressed gratitude to Adjust for recognizing the company's technological capabilities and market value in the programmatic advertising field. He also expressed hope that through deep cooperation, both parties will achieve further innovations and successful practices in the full-chain, multi-scenario landscape of programmatic intelligent marketing, with new product features and vertical solutions.