Drifting corners, accumulating nitrogen to speed up quickly... From city highways to sea-crossing bridges to narrow seaside roads, a North American gamer is driving a cool race car with a turbocharger to avoid obstacles and race to the finish line of victory! The game that immersed him was GT Car Stunt: Car Driving, by Vietnamese casual gaming pioneer Zego.

As a casual racing game with high playability, GT Car Stunt: Car Driving not only has done a lot of work on the visual presentation, but also outlines the racing scene of fireworks on the track with vivid colors and three-dimensional; It also spent a lot of ingenuity in the gameplay design, and the various gameplay modes such as knockout and time trial were switched at will, giving players the ultimate experience of speed and passion. However, GT Car Stunt: Car Driving is much more than that, in addition to the excellent quality of the game itself and the innovative gameplay on the user growth side, GT Car Stunt: Car Driving's "new way" monetization strategy in the North American market is also worth paying attention to.

As the "king" of the global game market against the trend, in recent years, casual games have quickly become the first choice for players of all ages around the world due to their easy-looking, fun and easy-to-use characteristics. In 2023, casual games overtook role-playing games to become the highest-grossing mobile gaming category for the first time,and this advantage was further amplified in the first half of 2024.

However, with the entry of global manufacturers and the increasingly fierce competition in the track, more and more developers have to start thinking about a new question: how to effectively improve the utilization rate of traffic value and maximize the monetization income at a time when the cost of buying volume is rising? Based on deep thinking and forward-looking insights on this issue,GT Car Stunt: Car Driving keenly captures the value of intelligent algorithms in game monetization.

As we all know, in recent years, thanks to the contrarian growth of casual games, the revenue scale of the North American mobile game market has always maintained a steady growth trend. However, due to the impact of hybrid casual games on hyper-casual games, the overall number of downloads in the North American market is still far from the peak of previous years, and the decline in downloads also indicates that the number of users has peaked.

Having been deeply involved in the North American market for many years, GT Car Stunt: Car Driving realized that effectively increasing the value of individual user revenue would be the key to its breakthrough commercial growth while the original user scale remained unchanged.In the past few years, although the entire industry has been improving refined operations, it is far from reaching the depth of mining limited user data assets. But today, the rapid development of intelligent algorithms and digital technology has opened up new possibilities for GT Car Stunt: Car Driving.

Relying on the intelligent algorithm model, GT Car Stunt: Car Driving can not only perform timely, efficient and accurate user data selection, quickly identify and define the distribution range of user value, and then formulate refined user grouping strategies based on these insights to improve request efficiency. At the same time, it can also accurately match the budget type, find the best balance between user experience and business monetization, and maximize revenue growth.

The successful implementation of GT Car Stunt: Car Driving's practice of improving monetization efficiency based on intelligent algorithm models is inseparable from its choice of programmatic advertising platform, zMaticoo. As a popular new force platform in the global programmatic advertising field, zMaticoo not only has advanced algorithm and AI technology capabilities, but also provides diversified docking methods, rich advertising formats and abundant budget resources, which can provide developers of different sizes and user numbers with more efficient and reliable customized monetization solutions. 

With the help of zMaticoo, GT Car Stunt: Car Driving finally broke the daily turnover mark and made huge profits in the North American market. It is worth mentioning that in addition to GT Car Stunt: Car Driving, zMaticoo's comprehensive cooperation with Zego also covers its GT Moto Stunt 3D: Driving Game and other games. At the moment of the Internet of Everything, with the advancement of technology and changes in the market, developers have jumped out of the traditional thinking of traffic monetization and actively explored all-round and multi-dimensional high-value monetization methods, and monetization security has become more and more important.

As a reliable partner for developers around the world, zMaticoo has reached an in-depth strategic cooperation with GeoEdge, the world's leading advertising security and quality company, in recent years. A few days ago, zMaticoo SDK has also been officially included in the Google Play SDK Index, and has fully passed the review of Google Play in terms of user scale, security, compliance, and stability. In the future, zMaticoo will also build on innovative technologies and algorithms, and work with industry-leading partners to build a reliable ad review system to jointly protect the monetization security of developers.