In order to comprehensively improve the efficiency of Xi'an's international communication, help build a world humanistic capital that highlights Chinese civilization, and tell Chinese stories and Xi'an stories to the world, on October 28, under the witness of CIPG, the Institute of Contemporary China and World Studies, the China Public Relations Association, representatives of the Consulates General of Korea, Thailand, Malaysia, Kazakhstan and other consulates in Xi'an, and relevant leaders of Shaanxi Province and Xi'an City, Xi'an International Communication Center was officially established. Xi'an International Communication Center has built a new comprehensive communication platform with the Propaganda Department of the Xi'an Municipal Party Committee as the main body, the two municipal media as the audio, video and text wings, and the project cooperation as the link, linking the provincial media, university think tanks, departments and enterprises, and district and county development zones to make concerted efforts.

As a digital marketing company that has accompanied Xi'an's urban external publicity project on the five major overseas social media platforms (Facebook, Instagram, Twitter, YouTube, and TikTok ) from 0-1, to now has accumulated more than 280w fans on the whole platform, eclicktech was invited to participate in this event.

IN XI'AN Overseas Account As the "business card" and window for Xi'an to show itself to the outside world, eclicktech has fully utilized the content creativity advantages of digital marketing during its three years of participation in Xi'an's external publicity. It has worked with Xi'an Radio and Television Station and Xi'an Newspaper Media Group to showcase their strengths, adhere to creative transformation and innovative development, and actively explore innovative ways to shape the city's image in the new media era, and continuously demonstrate Xi'an's profound historical culture and open and inclusive urban demeanor on the international stage. At the event, Lan Xianghui, co-founder and vice president of eclicktech attended the appointment ceremony of think tank experts and was officially appointed as a think tank expert of the Xi'an International Communication Center.

At the same time, as a representative enterprise of export-oriented institutions, eclicktech was invited to jointly release the "Fulfillment of Social Responsibility and Promotion of International Communication" Co-construction Initiative with a number of enterprises, and Chen Jingfei, Director of the Industrial Development Department of eclicktech, attended the ceremony on behalf of the company.

Over the years, in the process of helping culture go overseas, accompanying IN XI'AN to continuously refresh the city's impression, and making Xi'an move towards the top international stream, eclicktech has actively explored innovative paths for shaping the city's image in the new media era. From the initial construction of the IP image "Warriors" to its multi-dimensional integration into interactive events such as public welfare, games, and festivals, the widely loved super symbol has become more deeply rooted in the hearts of the people. With the empowerment of AIGC, AI facial fusion, AI motion capture, AI intelligent restoration and other technologies are combined with Chang'an culture and cultural relics, making IN XI'AN's creative communication more diversified.

With the help of Yidiantianxia, IN XI'AN has posted a total of 3,968 articles on all overseas social media platforms, with a total of 2.8 million fans. The interaction rate on IN XI'AN's graphic and text platforms far exceeds the industry benchmark, and the exposure on the video platform has reached 68 million. At the same time, through the release of content posts, it has also gained a certain number of loyal fans on various platforms, and even ranked in the top 15% nationwide on the Facebook platform.

 In addition, the project "Xi'an City Publicity with AIGC-Driven Creative Interaction" also won awards such as the 2024 Shanghai International Advertising Award and the Golden Investment Award for Business Creativity, and was reported by People's Daily, Xinhua News Agency and other media, and also helped Xi'an to be awarded the 2024 "Pioneer City of China's International Communication Comprehensive Influence".

 At present, the establishment of Xi'an International Communication Center marks an important step in the field of international communication, which is not only a strategic choice for Xi'an to deepen its opening up and expand its international vision, but also an important platform for promoting exchanges and mutual learning among civilizations, enhancing international understanding and friendship, and at the same time promoting the integration of municipal media and improving the efficiency of international communication. In the future, eclicktech will deeply combine its own global experience and practice, tell Chinese stories well, spread Chinese voices, actively participate in the work of Xi'an International Communication Center, contribute to the international influence of Xi'an, and strive to create a new paradigm for the international dissemination of Chinese culture.