As an international intelligent marketing service provider for enterprises, eclicktech has been committed to helping enterprises achieve global international layout and localization in various markets, helping them efficiently acquire users, enhance brand awareness, and achieve commercial realization. Together with Volcano Engine,   eclicktech has built an efficient full-scenario analysis data lakehouse with excellent performance, helping its kreado AI digital creation marketing platform to greatly reduce the cost of overseas promotion and improve marketing efficiency for global customers with digital human application solutions with 140 language adaptation capabilities that can be widely used in scenarios such as live broadcast and short video creation, and combined with the services of Volcano Engine's Chinese enterprise overseas team.

01 AI capabilities and an excellent overseas team drive global promotion and efficiency enhancement.  

At present, the trend of globalization is in the ascendant, and going overseas to obtain more diversified development opportunities and win higher growth rates has become the timely choice of Chinese enterprises. The need to provide localized marketing services for overseas enterprises has also surfaced.

Since its establishment in 2011,   eclicktech has adhered to the mission of "technology makes the world a smoother place", continuously accumulated and optimized marketing experience, and provided customers with global marketing and promotion services with its own digital marketing and advertising technology, massive data accumulation and analysis capabilities, and has successfully helped more than 5,000 enterprises achieve global business growth.

On the occasion of the wave of generative AI,   eclicktech explored the possible combination of AI capabilities and business scenarios for the first time, and independently developed Kreado AI, an artificial intelligence-generated content (AIGC) digital marketing creation platform, to help Chinese enterprises achieve steady and long-term success overseas with more efficient and low-cost content production services.

However, the Kreado AI platform needs to be supported by a powerful AI intelligent base, and finding a partner with this capability has become a top priority for Eclick. In addition, in order to further expand the global business, the overseas sales network of partners and global TO B resources are also important considerations for cooperation. For this reason,   eclicktech chose the volcano engine.

Volcano Engine has a large efficiency library and outstanding AIGC capabilities, which provides a strong guarantee for multi-scenario access to AI and digital intelligence upgrades. Volcano Engine's professional overseas team can combine an extensive overseas sales network and global resources to provide customers with customized solutions and accelerate overseas growth.   eclicktech hopes to reach a cooperation with Volcano Engine, take intelligent services based on AI capabilities as the starting point, drive the upgrading of marketing methods, and create a new performance growth point for overseas enterprises.

02 AI-driven innovation in video production processes achieves 90%[xss_clean_space]effectiveness at 1% of the cost.  

As one of the common promotion and marketing methods, video production steps include live shooting, script writing, manual dubbing and post-editing, which not only has a long and time-consuming process, but also often costs high due to the need to adapt to multiple different countries and regions when promoting overseas.

In response to this challenge,   eclicktech has developed Kreado AI, a digital marketing creation platform, based on advanced artificial intelligence technology, to produce digital humans to replace real anchors, helping customers efficiently attract users, enhance brand awareness and achieve commercial revenue. At present, Kreado AI has launched a number of services such as real human digital human, photo digital human, 3D digital oral video, digital human live broadcast, digital human shopping guide, digital human cloning and so on.

In this process, Volcano Engine provides a guarantee for the realization and optimization of digital humans with a powerful AIGC support model. Volcano Engine has AI voice capabilities such as speech recognition, synthesis, and forking, and can provide customized fine-tuning and optimization services in global regions. With the strong support of the volcano engine AIGC, combined with technologies such as lip fusion and AI face swapping, Kreado AI users can achieve more than 90% of the real video effect at a 1% cost, thereby greatly reducing the cost and increasing the efficiency of the marketing content production process.

In addition, the AI capabilities of Volcano Engine also support users to automatically generate multilingual audio and high-quality marketing copy by simply entering text, thereby simplifying the process of creating and adapting multilingual content for videos.

In the process of overseas promotion of the digital human solution, the Volcano Engine overseas team fully integrated overseas sales resources, produced a customized solution for Kreado AI, and combined the industry information capabilities of partners such as delloitte to help   eclicktech better promote overseas customers in traditional and emerging industries.

Through comprehensive cooperation with Volcano Engine, Kreado AI has completely revolutionized the entire video production process with AI technology, covering more than 400 digital human avatars of different ages, skin tones, and occupations, as well as 1,200 realistic digital human voices, and language support in 140 countries and regions, to meet the diverse overseas marketing needs of enterprises.

Skoda, a car brand owned by SAIC Volkswagen, hopes to improve its marketing effect with the help of live streaming in the process of business expansion. Kreado AI provides Skoda with services such as AI digital human live broadcast and AI real human short video creation, and uses AIGC technology to quickly build a live broadcast room, which significantly reduces construction and operating costs. In the live broadcast, the AI digital human anchor can achieve all-weather product explanation, real-time interactive Q&A, and customer consultation, making the live broadcast more smooth and user-engaging. In the end, the digital human live broadcast achieved remarkable results, with the number of viewers of a single live broadcast reaching 2,500+, and the conversion rate of retention cards reaching 6.5%. At the same time, the AI short video creation function provided by Kreado AI is also widely used in social media and promotional scenarios, enhancing the brand exposure of Skoda.

The Kreado AI platform provides customers with low-cost and high-efficiency digital human solutions, thereby promoting the intelligent upgrade of marketing and promotion services such as live broadcasting, shopping guides, and short video production for overseas enterprises, helping enterprises efficiently attract users, enhance brand awareness, and achieve commercial benefits.

03 Building a high-performance data warehouse to enable effective data governance and increase customer engagement.

With the increasing popularity of Chinese enterprises going overseas,   eclicktech also needs to face data governance problems caused by a wide range of businesses, large business volumes, and strong business diversity in the process of business growth. Whether the data Upsert capability and the complex Join query capability of tens of millions of rows and multiple fields in the process of media information analysis can efficiently match the complex query scenarios of eeclicktech’s media business will be directly related to the accuracy and user experience of delivery. ByteHouse, a cloud-native data warehouse of Volcano Engine, helps   eclicktech better complete the ETL and analysis utilization of data.

As a real-time data warehouse with integrated flow and batch under VeDI, ByteHouse has the advantages of high performance, high cost-effectiveness, and convenient use, and its MPP 2.0 cloud-native architecture with storage and computing separation brings better support for high concurrency and complex queries, and efficient and flexible data analysis and business intelligence analysis capabilities, which play a vital role in the efficient acquisition of users, brand awareness, and commercialization of   eclicktech. Under the 32-core configuration, ByteHouse processes complex join queries with 30 million rows and 40 fields in only about 11 seconds, which greatly improves the analysis and presentation capabilities of   eclicktech. At the same time, through flexible product solutions, ByteHouse supports the overseas privatization deployment needs of   eclicktech, helping to ensure data security.

With the help of ByteHouse, the   eclicktech media team has efficiently completed a series of data governance tasks such as data cleaning and data analysis, which can not only better cope with the high requirements of complex global business queries, improve internal operation efficiency, but also further improve the satisfaction and stickiness of advertisers with more agile and accurate data analysis results.

In addition, based on the support of the Volcano engine, the advertising service team of   eclicktech has optimized the responsiveness of long article rewriting in the news and press release scenarios of advertising creatives, so as to better serve overseas advertisers. The programmatic advertising team also cooperated with Volcano Engine to accelerate the incubation of new businesses based on short dramas, creating more new business growth points.

The two parties have worked together to integrate the volcano engine ByteHouse data warehouse and AI capabilities into the overall operation and management of   eclicktech, coupled with the professional experience of the Chinese enterprise overseas team, to help improve the overall data processing efficiency and accuracy of   eclicktech. In the future, the two parties will continue to carry out in-depth cooperation in AI applications, integrate more intelligent innovations into the product chain, and jointly inject new era momentum into the overseas take-off of Chinese enterprises.