In the early stage of promotion, eclicktech ensured the efficient implementation of the project by formulating clear media strategies and standardizing the implementation of SOPs in each region. At the same time, it provides a number of technical services such as global cloud infrastructure construction, cloud hosting services and H5 development for COTTI Coffee, helping it establish high-speed and secure network connections around the world and achieve a stable and smooth access experience during the global layout of COTTI Coffee.

Secondly, eclicktech has built brand official social media accounts for 5 overseas social media platforms in 4 countries for COTTI Coffee,helping brands achieve 0-1 breakthroughs in overseas social media in various countries from "environment construction + account positioning + homepage decoration + daily operation + content output + interactive review". On the premise of maintaining the overall consistency with the domestic social media image of COTTI Coffee, the localized content is optimized.

In different markets, consumers have different preferences and purchase preferences for coffee. For example, Canada consumers have high requirements for the quality of coffee beans, while for Korea consumers, the ultimate cost performance and super high appearance are the core of their attention. In this regard, during the operation of accounts in various countries, eclicktech accurately reaches the minds of consumers and cultivates core consumer groups through customized content.

At the same time, based on the insight of the target market media platform, eclicktech uses the resource advantages of its overseas localization team to cooperate and invite influencers on TikTok, Instagram and other channels,and quickly enhance the brand exposure of COTTI Coffee through the influencer-driven effect.

In addition, eclicktech also put forward the online communication strategy of "taking the head SEO as the brand and all types of media as the voice of the brand", and carried out phased article release. Multi-frequency, high-quality content has achieved a series of " COTTI Coffee" brand entries in Google, Yahoo, Bing and other leading search engines. At the same time, the combination of "head media + local portal" can quickly reach target users.

In only 3 months, eclicktech helped COTTI Coffee complete the deployment and launch of its overseas business platform, escorted its overseas store opening plan with reliable cloud services and information support, and achieved "zero failure" in the months since the overseas business was launched, providing a good guarantee for business continuity.

In just two weeks of brand operation, eclicktech helped COTTI Coffee achieve more than 140W exposure in overseas markets and more than 1,000 followers on its official account through content planting from different perspectives with its partners, showing a more comprehensive and three-dimensional image of COTTI Coffee in front of consumers. At the same time, it has achieved the laying of more than 1,000 media outlets around the world,covering more than 1 billion users around the world.During the operation of social media,the number of followers exceeded 6,000+ in the first month.

Last year, eclicktech and COTTI Coffee won the TBI Outstanding Brand Innovation Award, and this year, they have also been selected as the global service practice case of the CIFTIS and the digital trade development cooperation case collection of the Global Digital Trade Expo. As an international intelligent marketing service provider driven by technology, eclicktech has multi-scenario and full-link solution capabilities, an experienced operation team and a localized marketing team, as well as a variety of head media resources and local vertical media resources. For a long time, it has also relied on its own efficient multi-cloud management capabilities to provide replicable solutions for Chinese enterprises and Chinese brands to go overseas efficiently and safely. In the future, eclicktech will continue to improve its product technology and marketing services to help overseas enterprises accelerate the layout and expansion of the global market and unlock more new growth opportunities.