The 16th BRICS Summit was held in Kazan, Russia, from October 22 to 24. After 18 years of development and growth, the number of BRICS member countries has reached 10, accounting for 45% of the world's population, about 35% of the world's territorial area, and about 27% of the world's GDP. "The green mountains can't cover it, after all, it flows eastward." The country's top leader once used this verse to emphasize that "no matter how much resistance there is, the BRICS will flourish as a positive, stable and good force." 

At the same time, with the batch of excellent cultural film and television dramas such as "Black Myth: Wukong", "The Wandering Earth", "Mountains and Seas", and "My Altay", more and more national cultural symbols showing the image of China in the new era have also emerged on the world stage, playing an active role in enhancing the communication power and influence of Chinese civilization, telling Chinese stories well, spreading Chinese voices, and showing a credible, lovely and respectable image of China.

As an international intelligent marketing service provider that has accompanied Chinese enterprises in the global competition for many years, eclicktech has been helping more Chinese brands to show their diversified brand spirit on the world stage with practical actions.

01 Culture goes abroad and tells good stories about China

As the only overseas publicity partner of China Global Television Network (CGTN), eclicktech has greatly reduced the cost of increasing brand followers and interaction for CGTN by conducting audience targeting tests on overseas social media operations and maintaining the refined operation advantages of daily updates of promotional posts. In the face of the complex international geopolitical order and the ever-changing global economic landscape, eclicktech helped CGTN achieve 4 billion omni-channel exposures, a 38% reduction in channel traffic costs,a 2.36 million+ increase in the number of Facebook page fans, a 19% increase in social media interaction rate, and a promotion channel covering more than 20 languages. At the China International Fair for Trade in Services on September 4, 2023, eclickworld successfully helped CGTN go global with its excellent global promotion services and won the Global Service Practice Case Award.

At the same time, eclicktech has also joined hands with Xi'an's overseas social media accounts IN XI'AN, Hainan Touch and Hainan Today's social media matrix accounts to actively showcase the international influence of China's "local brands" on overseas mainstream social media.

Up to now, INXI'ANhas served as a Xi'an city outreach project for nearly 3 years as Cyberklick, and has received information from five major overseas social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok) from 0-1, to now the cumulative number of fans on the whole platform exceeds 200w. From the initial construction of the IP image "Warriors" to its multi-dimensional integration into interactive events such as public welfare, games, and festivals, the widely loved super symbol has become more deeply rooted in the hearts of the people. Now, with the empowerment of AIGC, technologies such as AI facial fusion, AI motion capture, and AI intelligent restoration are combined with Chang'an culture, cultural relics and monuments, which also makes INXIAN's creative communication more diversified.

According to the latest data, with the help of eclicktech IN XI'AN has posted a total of nearly 1176 articles on overseas social media platforms, with a total of 210w+ fans, and the interaction rate of IN XI'AN graphic platform far exceeds the industry benchmark, and the exposure of the video platform has reached 1000w+The platform's national ranking even reached the top 15%.

It is worth mentioning that eclicktech  has also won many industry awards such as the ADMEN International Award for Practical Cases, the Shanghai International Advertising Awards for Overseas Marketing, and the 17th Golden Investment Awards for Business Creativity Awards - Bronze Award in the Overseas Group.

The total number of fans of the two major social media accounts of Hainan Touch and Hainan Today has also increased by 12.77%, the number of omni-channel exposures is as high as 3400w+, the cost of omni-channel traffic has been reduced by 38%, and the interaction rate of the five major social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok) has increased by 20%.

In addition, E-Point has also helped miHoYo's Genshin, Honkai Impact 3, Jedi Zero and other high-quality games, Kulo Games' Mingchao, women's leisure reading app Dreame, Chinese online short drama app ReelShort and other overseas markets, helping games and short drama products with high production standards and high-quality content to export China's characteristic culture to the outside world.

02 Passing China's good quality through trade

Echoing the wonderful cultural products going overseas, high-quality and cost-effective Made in China products have also won the love of more and more global users through continuous brand building in recent years.

Taking Infinix, a sub-brand of Transsion Holdings, as an example, since 2023, in cooperation with eclicktech, Infinix has conducted multiple analyses on user volume, traffic costs, marketing methods, etc., based on the needs of consumers in Southeast Asian countries for mobile phones, based on the needs of consumers in Southeast Asian countries for mobile phones. In the end, eclickworld formulated a growth strategy of "digital media and content marketing drive the development of each other", and formulated a media strategy of "Meta, Google, and TikTok as the main traffic channels, and local media such as LINE and Grab synergy".

In the end, Meta alone achieved 6.6 billion exposures and 210 million user interactions on a single channel; The overall CPM cost was reduced by 57.44%, and the brand voice increased by 146%, which quickly achieved rapid growth in sales in the Southeast Asian market. This practice case has also been successfully selected into the "World Internet Conference Cross-border E-commerce Practice Case Collection (2024)".

At the same time, eclicktech  also assisted the Freskoshop brand of Bangze Kechuang to customize the two-line strategy of brand and effect advertising, reaching the crowd from the stage of cognition-consideration-purchase to efficiently obtain potential purchase customers, and at the same time, strongly laying out overseas head media (Meta+Google Combined with the trend media supplement (Tiktok), to achieve accurate coverage and expansion of brand fans, coupled with the production of diversified social media materials, to convey product selling points and brand trust, successfully helped Freskoshop to achieve a double leapfrog growth of brand attention and popularity in the United States, with orders increasing by 1.45 times, posting frequency increasing by 80%, and exposure increasing by 76% monthly, achieving both brand voice and sales.

In addition, in recent years，eclicktech  has also continued to provide three-dimensional content layout and matrix marketing coverage for many car brands such as Geely, BAIC, JAC, Nezha and other car brands to go overseas, helping many car brands to increase their overseas voice and product sales.

eclicktech firmly believes that doing a good job in innovation and technological development and delivering China's good stories and good quality are the two fulcrums that complement each other. Only by helping more Chinese brands and good Chinese products go out and go further can we provide a prerequisite foundation for their continuous innovation and high-quality development. The results of continuous innovation and high-quality development can gain the favor and love of more consumers around the world through timely, accurate and intelligent external promotion and dissemination, so that the world can better understand the real China and Chinese innovation.