On October 22, Microsoft announced the integration of 10 autonomous AI agents in Dynamics 365, which can help enterprises automate customer service, sales, finance, warehousing and other operations. In addition, it is expected that by November, users will be able to build and manage the agent from scratch using Copilot Studio.

As a marketing technology company that has taken the lead in deploying AIGC strategies in the field of overseas marketing, eclicktech has maintained a good cooperative relationship with Microsoft since 2021. As a high-quality partner of Microsoft Advertising and the second officially certified partner cross-border advertising agency in China, in the past two years, eclicktech has helped more than 300 advertisers achieve long-term revenue in overseas markets through its various advertising products.

For example, at the beginning of 2023, after Microsoft's acquisition of OpenAI, Bing's daily active users grew rapidly, and about one-third of them were new users.

At the same time, in the cooperation with Microsoft Azure, eclicktech has also maintained close technical exchanges and business exploration with Microsoft.

Since OpenAI released the latest version of the o1 model preview last month, eclicktech has been the first batch of enterprises in China to apply for qualifications, and has successfully passed the API access process. After multiple rounds of technical testing by the technical R&D team of eclicktech, the results show that the powerful inference capabilities based on the OpenAI o1 model: internally, the capabilities and experience of eclicktech's products, such as Kreadoai's intelligent shopping guide, multilingual capabilities, and multilingual comprehension capabilities, as well as the promotion of internal automation (AI customer service, knowledge base, and internal business processes), are expected to be further improved. Externally, in the process of working with Microsoft Advertising Service advertisers, it can also provide them with more accurate advertising planning, more optimized advertising strategies and more practical reference value optimization analysis. In the long run, the continuous upgrading of large model capabilities is expected to promote industrial upgrading and transformation in the field of intelligent marketing applications.

In the future, based on its rich experience in the marketing field and massive data, eclicktech will use the power of technological innovation to drive more internal and external services and products to complete the AI upgrade.