Generative AI is leading an unprecedented wave of innovation, and more and more companies are looking for expert support to build successful generative AI strategies that automate, increase productivity, and create hyper-personalized user experiences. According to the "2024 AI Marketing White Paper" released by eclicktech and the Joint Laboratory of Artificial Intelligence Innovation and Application of the Western Branch of the China Academy of Information and Communications Technology, in the field of overseas marketing, 73% of overseas enterprises have tried to use AI to improve marketing efficiency and build an ROI-oriented AI marketing system.

However, building a systematic AI foundation is not an easy task, so how can enterprises find the AI partner that best meets their unique needs more quickly and accurately? In March 2024, Amazon Web Services announced the launch of the industry's first Generative AI Partner Competency, which aims to validate and recognize partners with expertise, practical experience, and success stories in leveraging Amazon Web Services generative AI technology.

Xiaomang Li, General Manager of Partner and Business Enablement, Amazon Web Services Greater China, said: "The Generative AI Competency Certification is a competency certification launched by Amazon Web Services globally with strict standards, which involves partners' personnel investment in generative AI, personal competency standards, technical understanding, etc., and must have successful cases that can be implemented. "Partners who have achieved this competency will be the go-to experts in generative AI adoption, providing a full range of services, tools, and tailored solutions to help companies apply generative AI technologies faster and innovate.

As a marketing technology company that has taken the lead in laying out AIGC strategies in the field of overseas marketing, in recent years, eclick has carefully created a full-link digital solution for going overseas that is driven by AI, BI insight, and CI multi-cloud integration, aiming to help overseas enterprises go overseas efficiently through a systematic AI product matrix. The successful acquisition of the Amazon Web Services Generative AI Partner Competency Certification is also a strong proof of the technical strength and innovation capabilities of eclick in the field of generative AI.

Based on generative AI innovation and powered by the three core products of KreadoAI, a digital marketing creation platform for AIGC, a data analysis & growth model platform, and Gears, an intelligent multi-cloud management platform, eclicktech's "AI+BI+CI" full-link digital solution for going overseas can solve the digital and intelligent needs of overseas enterprises from marketing material production, marketing data analysis to marketing budget management and cloud infrastructure in one stop, and create a "cloud native" for overseas enterprises The foundation of digital development has achieved increased revenue and profits in the global market.

It is worth mentioning that in addition to the generative AI partner competency certification obtained this time, eclicktech also has a number of Amazon Web Services competency certifications such as Solution Provider and Migration Competency, as well as many Amazon Web Services certified solution architect experts, solution architect assistants and cloud practitioners.

In recent years, as a global senior partner of Amazon Web Services, eclicktech and Amazon Web Services have jointly launched the "Generative AI Partner Program", and based on the productivity tools of large language models and generative AI capabilities, they have achieved fruitful results in innovative application cooperation in the vertical field of overseas marketing. A few days ago, Yeahmobi, a business brand of eclick, successfully joined the Amazon Ads Partner Network and officially became an Amazon Ads partner. In the future, eclick will continue to strengthen its ecological interconnection with Amazon, relying on Amazon's comprehensive global infrastructure coverage capabilities, combined with eclicktech's strong technical capabilities and solid overseas marketing service capabilities, to help overseas enterprises flexibly respond to challenges at various stages of development, accelerate the layout and expansion of the global market, and unlock more new growth opportunities.

Scan the QR code, and download the 2024 AI Marketing White Paper.