01 "AI+BI+CI" full-link digital solution for going overseas has won the Silver Award of the DT Pioneer Award

This year's DT Awards received more than 200 entries from China, Hong Kong, United States, United Kingdom, Japan, Mali and other countries (regions), and the judging committee was composed of authoritative experts in the field of domestic digital trade. Among the 54 shortlisted projects, including "Black Myth: Wukong", "SenseTime Ririxin Model" and "iFLYTEK Spark Model", eclick's "AI+BI+CI" full-link digital solution for going overseas won the Silver Award and was once again recognized.

Based on generative AI, through the three core products of AIGC digital marketing creation platform KreadoAI, data analysis & growth model platform Digital Eye Intelligence, and intelligent multi-cloud management platform Gears, it provides enterprises going overseas with a one-stop solution for digitalization and intelligence, from marketing material production, marketing data analysis to marketing budget management and cloud infrastructure. The launch of this solution not only demonstrates the continuous cultivation of eclickworld in the field of overseas marketing, how to provide more efficient and intelligent all-round services while helping Chinese enterprises continue to go global, but also brings new inspiration to the development of global digital trade.

02 COTTI has become a new model of digital trade cooperation

In the context of the openness, cooperation and vigorous development of global digital trade, digital trade is becoming a new engine for China's steady economic growth. On September 27, the "3rd Global Digital Trade Expo Digital Trade Development and Cooperation Casebook" was officially released, and the collected cases were selected according to the five categories of "digital ordering trade", "digital service trade", "digital product trade", "digital technology trade" and "data trade", and finally selected 36 digital trade development and cooperation cases with innovative models, outstanding benefits and broad prospects, providing reference and inspiration for national digital trade development cooperation. eclicktech was selected again for "helping COTTI Coffee win overseas from 0 to 1" and won public commendation.

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From the very beginning of the establishment of the COTTI coffee brand, eclicktech began to help COTTI carry out domestic integrated marketing services, targeting more than 87 cities and 100 stores. When COTTI Coffee began to decide to deploy overseas, eclicktech deservedly became its best comrade-in-arms for overseas cooperation. After careful market insight into various countries in the early stage, brand promotion is carried out according to market preferences, including PR communication, social media operation and efficiency improvement through AI technology, to quickly build a link between brands and consumers, and at the same time, combined with the resource advantages of overseas localization teams, influencer cooperation and invitation, organize influencers to visit stores on the spot, and enhance the localization exposure and penetration of COTTI Coffee brand with influencers to drive the effect, and finally form a set of global standardized media strategies and implement SOPs to ensure the efficient progress of the project.

On the basis of overseas marketing services, eclicktech also provides six technical services for COTTI Coffee, including consulting services, data services, cloud resource deployment optimization and reasonable allocation, development docking, API aggregation, and personnel support. During the global layout of COTTI Coffee, we helped it establish a high-speed and secure global network connection to achieve a stable and smooth access experience. In the end, it achieved excellent results of 1.4 million+ exposure, 1,000+ media laying, 1 billion+ user coverage, and 3 months to complete the deployment of overseas business platforms.

COTTI Coffee's success in going overseas is not only to expand its brand influence and achieve market diversification, but also to optimize the supply chain, deeply tap consumer needs, enhance cultural integration and brand innovation capabilities, and replicate China's excellent products and services to the world, while enhancing the influence of Chinese brands, it also opens up more incremental markets for the export-oriented economy.