Recently, the winners of the 2024 CAMA China Advertising and Marketing Awards were announced, and Cyberklick won the Bronze Award for its case of "Accurately Grasping the Trend of Industry Stabilization, AI Helps Ctrip Achieve New Growth of Localization", which was once again recognized for its excellent marketing service capabilities and product technical strength.

As one of the most influential and authoritative awards in the marketing industry, CAMA China Advertising and Marketing Awards has always been committed to recognizing and encouraging outstanding advertising and marketing works in terms of creativity, effectiveness and innovation. The theme of this year's awards, "Leading the Future", aims to highlight the important role of innovative thinking in driving the industry and leading market trends.

This time, Cyberklick has teamed up with Trip.com (overseas version) to help it quickly expand its target market with localized marketing strategies. Through the formulation of the marketing calendar, with "holiday promotion + peak season promotion" as the core, differentiated content marketing is carried out on the preferences of different countries, so as to reduce the cost of customer acquisition and improve the user purchase rate. At the same time, the self-developed material coding system was used to analyze the characteristics of the top material tags, efficiently complete the iteration of high-quality materials, and increase the generation efficiency from 8% to 15%.

In addition, with the blessing of KreadoAI, an AIGC digital marketing creation platform, it has helped Trip.com achieve more than 80% of the image production effect at a cost of 1%, and the image click-through rate and product installation conversion rate are much higher than other conventional content. In addition, AI digital humans are also used to cooperate with discount promotion oral copywriting to make the Trip.com image more intimate and fit the emotional demands of target users. In the end, with the exposure of the series of creative content, the Trip.com achieved more than 95% of the presentation effect of the live-action video at a cost of 1%, and the video production efficiency was also shortened from 12h/piece to 5min/piece, which greatly reduced the marketing cost.

Nowadays, AI technology has penetrated into all aspects of marketing from material creativity, delivery management, budget allocation to effect data, and building an ROI-oriented AI marketing system will effectively help overseas enterprises promote the flywheel of commercial growth. In recent years, Cyberklick has also carried out in-depth cooperation with many overseas enterprises such as WeTV, Yesauto, iQIYI, COTTI COFFEE, Transsion, and Lege. In the future, Cyberklick will continue to give full play to its marketing creativity and technological advantages, so that AI can be integrated into every overseas marketing scenario, and effectively help the global development of Chinese brands.