On September 25, Huawei announced on its official WeChat, saying that it would accelerate the promotion of mobile applications to join the HarmonyOS ecosystem, and the HarmonyOS Thousand Sails Battle Pledge Conference was held at Huawei's Bantian base, which marked that the HarmonyOS ecosystem is accelerating towards a new journey of commercialization.

Huawei said that up to now, 10,000 apps and meta-services have been launched on the HarmonyOS NEXT App Marketplace, covering 18 major areas and meeting 99.9% of users' usage time, and HarmonyOS NEXT will officially start public beta on October 8. Ye Jun, president of DingTalk, even proposed at the pledge meeting: "I hope to deconstruct Ding Talk again on the basis of the new operating system of the original Hongmeng, and I hope to make a different Ding Talk." 

It is reported that the HarmonyOS project was first established in 2015, when Huawei had noticed the trend of the Internet of Everything and positioned it as an operating system for the development of industrial scenarios. The system is different from the existing HarmonyOS system, completely removing the Android code, and replacing it with Huawei's self-developed base, which is also known as "pure-blooded HarmonyOS" oiiooll by the outside world. This is the operating system that truly connects all things in all scenarios, and it is also the first operating system in history to connect hardware and scenarios, support diverse interactions, and free circulation.

Huawei has always made it clear that HarmonyOS has never been Huawei's one-man show, and it still needs more ecosystem partners to join, and only when the ecosystem becomes more and more active can HarmonyOS be called a real mobile operating system, and can it also collaborate applications, operating systems, and chips to continuously improve experience and security. To the outside world, the full-stack self-developed HarmonyOS NEXT marks the imminent emergence of a truly independent operating system for Android and iOS, ushering in a three-legged era of mobile operating systems.

Roger Lu, Senior Technical Director of eclicktech, said that at present, the rendering and interactive performance of Huawei HarmonyOS NEXT has been significantly improved compared with the previous version, which can bring users more immersive visual design, more convenient full-scene cross-device experience, and higher-quality audiovisual content. The further enrichment of advertising rendering provides an important basis for the improvement of the service capability and development space of Whale Kinetic Energy under the Huawei ecosystem. As a first-level agent of Petal Ads (formerly HUAWEI Ads), Eclicks will also pay close attention to the performance of HarmonyOS NEXT after the open beta.

As a close partner of Huawei's ecosystem in many fields, eclicktech has been conducting long-term in-depth exchanges and cooperation with Huawei in the fields of strategic co-creation of overseas marketing models, AIGC and cross-border e-commerce platforms, BI middle platform and DSP/SSP architecture optimization, application modernization, and business monetization of ecosystem partners, so as to jointly promote innovation in the field of intelligent marketing.

At the just-concluded 9th HUAWEI CONNECT 2024, Liu Shen, Senior Vice Technical Director of eclicktec, was invited to attend the conference and decoded the best practices of zMaticoo, a programmatic advertising platform based on big data and AI integration, to unlock the growth of programmatic advertising, as well as the exploration achievements made by eclick and HUAWEI CLOUD in terms of overseas marketing service upgrades, cloud resource management, and AI technology base construction. He also said that he will work with Huawei's global partners and customers to expand the development space in marketing growth and data intelligence.

In fact, as early as June 2022, eclick has officially reached a cooperation with Petal Ads (formerly HUAWEI Ads) and has become a first-level agent of Whale Dynamics. Since then, eclick has worked with Whale Kinetic Energy to help advertisers increase brand exposure, acquire high-quality users, and achieve rapid monetization, while giving full play to its own full-case marketing services and product advantages, combined with Huawei's terminal capabilities, resource integration capabilities, and traffic algorithm capabilities, so as to achieve global business success.

In April this year, eclicktech was also invited to participate in the 2024 Digital Intelligence Asia Pacific Summit hosted by Huawei and the ASEAN Foundation, which aims to discuss in depth how enterprises can enhance their competitiveness, deepen overseas business expansion, conduct marketing and customer acquisition, ensure data security and privacy protection, and unify the construction and operation of global IT in the wave of globalization. At the meeting, as the only enterprise global intelligent marketing service provider, eclicktech, together with representatives of outstanding enterprises in the automobile, lithium battery, consumer electronics, home appliances and other industries, jointly launched the "Enterprise Global Development Partner Alliance" to help the economic development of the Asia-Pacific region with Huawei.

eclick will pay close attention to the performance of HarmonyOS NEXT's public beta ，and actively face the changes in the advertising content ecosystem, quickly iterate on existing advertising technologies and cover new terminal systems, and actively adapt to the constantly updated marketing needs of advertisers on their way to the world. At the same time, eclick is also looking forward to the growth of Huawei's HarmonyOS ecosystem and the further prosperity of overseas sectors, and will work with Huawei to contribute to the prosperity of digitalization and industry.