eclicktech x Tencent Cloud|Initiate comprehensive and in-depth cooperation to jointly write a new chapter in the globalization of digital intelligence
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On July 18, eclicktech ( Easy Click Worldwide Network Technology Co., Ltd) and Tencent Cloud ( Tencent Cloud Computing(Beijing) Company Limited ) announced the start of a comprehensive deepening cooperation, and the two sides will cooperate in the fields of cloud computing, media and pan-entertainment ecology to jointly accelerate the pace of digital intelligence for enterprises to go overseas. At the event, witnessed by Wang Qian, Vice President of Tencent Cloud, and Wu Ying, General Manager of eclicktech, Tian Feng, General Manager of Tencent Cloud North Cloud Native, and Qin Peng, General Manager of eclicktech Enterprise Technology Center, signed the deepening cooperation agreement on behalf of both parties.
At present, cloud computing is changing the way all walks of life operate at a high speed, and the future world will be a state that will continue to be cloud-based and intelligent as the main management tool. As a Cloud Native marketing technology company, eclicktech has started to build business systems on the cloud since its inception, and has accumulated a large number of cloud-based capabilities. As the world's leading cloud computing service provider, Tencent Cloud has continued to focus on building high-performance models, high-efficiency tool platforms, and high-availability computing infrastructure in recent years.
The deepening of this strategic cooperation also means that in the future, the two parties will rely on "AI marketing + CI cloud services" to work together to help overseas enterprises accelerate their digital transformation and upgrading, build a digital foundation of Cloud Native, improve global operational efficiency, and accelerate the layout and expansion of the global market.
01 Work together to draw a new blueprint for innovative overseas expansion.
In recent years, in the context of global economic integration, the "going global" strategy of Chinese enterprises has become increasingly important. As outstanding representatives of Chinese enterprises going overseas, eclicktech and Tencent have jointly participated in the tide of China's innovation going overseas by complementing each other's advantages, and have achieved remarkable results. Since 2017, eclicktech and Tencent have established a close cooperative relationship, and have made remarkable achievements in joint exploration in multiple business areas, including games, applications overseas and commercialization, laying a solid foundation for the common development of both parties.
With its rich experience in going overseas and strong technical strength, Eclicktech has provided WeTV with a full range of marketing support, through accurate user portraits and data analysis, customized marketing strategies and advertising strategies, helping WeTV achieve the marketing target of more than 7 billion advertising impressions on the whole platform, 4 times more downloads, 5 times more daily activity, and an average monthly peak of nearly 2 million new users, and successfully entered the top 1 of the download list in many countries in Southeast Asia. Today, WeTV's coverage and influence in the Southeast Asian market have been obvious to all.
In addition to WeTV's overseas business, zMaticoo, the programmatic advertising platform of Eclicktech, is also actively involved in the global commercialization of WeTV. Relying on its advanced algorithms and AI technology capabilities, the platform efficiently connects multi-source data and media resources, providing smarter and more convenient user growth and ad monetization services for global advertisers and mobile developers.
02 Open a new starting point and explore a new way for overseas growth
The two parties will give full play to their respective core advantages to improve the efficiency of enterprises going overseas, reduce risks and costs in overseas markets, and promote the flywheel of commercial growth.
Subsequently,Wang Qian, Vice President of Tencent Cloud, said, "As a benchmark enterprise in the field of advertising and marketing, Eclicktech has a very leading intelligent advertising and marketing platform and rich experience. Tencent hopes to give full play to its advantages in digital technology and ecology, provide all-round support to eclicktech, jointly promote the innovative application of AIGC in the field of intelligent marketing, provide global customers with higher quality intelligent marketing services, and better promote the international development of Chinese brands. ”
In the future, eclicktech and Tencent Cloud will continue to deepen cooperation, explore cooperation opportunities in more fields, and provide better services and products for global users. At the same time, the two parties will continue to pay attention to market dynamics and customer needs, continuously optimize and upgrade platform functions and services to meet the escalating needs of customers, promote the innovation and development of enterprises in the field of digital intelligence going overseas, and bring more high-quality content and services to global users.
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