With the 33rd Summer Olympic Games coming to a close, France presented an unprecedented "mobile feast" to a global audience with its unique romantic style. From the dazzling opening on the banks of the Seine to the magnificent transformation of 15 World Heritage sites such as the Louvre, Les Invalides and Versailles, every scene is breathtaking. Thanks to the power of AI technology, the innovative practice of deep integration of technology and sports has allowed the world to feel the new experience and innovation brought by the Olympic Games on the cloud.

As the designated party of the official cloud service of this event, Alibaba Cloud invited elite representatives of China's overseas field to gather together to start the journey of seminar for the Paris Olympic Games. Wu Ying, CEO of eclicktech, was invited to witness the innovative practice of deep integration of technology and sports with the IOC, France business leaders, multinational executives and top experts in the field of artificial intelligence, and shared the wonderful stories of Chinese enterprises going overseas.

01 The integration of technology and industry is not only in the Olympic arena

The International Olympic Committee believes that the Paris 2024 Olympic Games will be the most high-tech Olympics ever, not only a 100% cloud-based Olympics, but also with the help of a large number of AI technology clamping. As the exclusive cloud service provider for the Olympic Games, Alibaba Cloud is embarking on an evolving "road to digitalization of the Olympic Games", from supporting cloud-based hosting and broadcasting, to today's more open and innovative viewing experience.

During the event, the participating entrepreneurs visited the "IBC National Broadcasting Center" and visited the live broadcast of the Olympic Games, where cloud computing will replace satellites as the main way of live broadcast of the Olympic events, and more than two-thirds of the Olympic live broadcast signals will be transmitted from Paris to more than 200 countries and regions around the world through the Olympic broadcast cloud supported by Alibaba Cloud, reaching billions of viewers. Alibaba Cloud uses technology to increase the innovation of the Olympics on the cloud, and it will also lead the trend of science and technology to deeply integrate into more industries and shine.

In the Olympic Village and other major venues, carbon fiber track bikes have helped athletes gallop on the track with their excellent performance of light weight and high strength, and have achieved great results. Humanized table tennis table design, the table adopts a variable lighting system with its own chip, which fully considers the competition experience and comfort of athletes; In the BMX arena, the "bullet time" technology perfectly freezes the wonderful moments, giving the broadcast a sci-fi movie-like visual effect; Those high-tech judo mats have built-in chips that can monitor match data in real time, provide accurate judgment basis for referees, and provide valuable data support for athletes' training and game analysis. Behind these seemingly simple sporting goods, there is the exquisite craftsmanship and innovative spirit of "Made in China". It also fully demonstrates that as long as Chinese enterprises have strong enough competitiveness, they can stand firm in any corner of the world.

Speaking of this, Wu Ying, CEO of eclicktech, said with emotion:"At present, Chinese enterprises have formed a comprehensive matrix collaborative overseas ecology, and the advantages of both back-end production and manufacturing and the entire supply chain have been greatly improved. In this context, the innovation drive of a new round of AI technology will bring very good growth opportunities for the field of AI intelligent hardware. ”

Representatives from all walks of life and overseas industries also made their own speeches, and then Wu Ying continued to share in combination with the intelligent marketing service of eclicktech,"Innovations in AI technology are reshaping the way content interacts with users at an unprecedented rate. With the enhancement of big data and cloud computing capabilities, as well as the continuous optimization of machine learning algorithms, the platform can more accurately analyze user preferences and realize personalized content push and customized services, thereby improving user experience and retention rate. This deep customization capability (In-App Purchases) will show huge growth potential in multiple segments such as games, videos, music, and reading. ”

02AI-Based marketing strategy accelerates the globalization of enterprises

At present, Chinese enterprises are in the environment of "re-globalization", and need to pay more attention to trade barriers and international cooperation, which is a new era of economic division of labor and complementarity, and the connotation and form of "globalization" have been enriched and reshaped. The new economic cycle is often closely linked to technological innovation, which not only reshapes the industrial landscape, but also gives birth to new economic growth points.

Opportunities mean challenges, and speaking of this,Wu Ying, CEO of eclicktech, shared: "The first is the issue of localization, how to move from 'going out' to 'integrating'. It's not just about language translation and product adaptation, it's about cultural understanding, compliance with laws and regulations, insight into consumer habits, and the construction of local supply chains. It is crucial for overseas enterprises to embrace advanced AI technology and apply it to all aspects of their localization strategy. ”

Marketing plays a vital role in going overseas, enterprises need to invest a lot of money and energy in all stages of the product, eclicktech hopes to play a greater value in the ecology, continuously improve the efficiency of enterprises going overseas, and reduce marketing costs. Then, Wu Ying shared the innovative practice of "AI + marketing" in Eclicktech.

In 2023, KreadoAI, the first AIGC digital marketing creation platform, was released, relying on the four major solutions of "AI digital human, AI model, AI tool, and AI creative asset", KreadoAI can reduce the visual design cost of e-commerce products by 50%, increase the click-to-reach rate by 35%, and reduce the cost per click by 45%.

This year, it has successively launched the BI decision-making product Data Eye Intelligence and the CI intelligent multi-cloud management platform Gears, providing full-link solutions from cloud continuous delivery, multi-cloud financial management, overseas path planning, product intelligent upgrade to digital marketing and promotion for overseas enterprises, helping overseas enterprises solve localization problems at lower cost and higher efficiency. Finally, a set of "AI+BI+CI" full-link overseas solutions have been formed, providing more support for overseas enterprises toincrease revenue intelligently and reduce costs digitally.

Since its establishment, eclicktech has established the corporate mission of "technology makes the world a smoother", and is committed to paving a broad and smooth road to the world for Chinese brands with the help of cutting-edge technology. In the future, we will continue to uphold the attitude of openness and cooperation, walk with the excellent, actively embrace the challenges and opportunities brought by globalization, and use science and technology as the wing to help Chinese brands fly higher and farther.