Recently, the list of National Key Cultural Export Enterprises and Key Projects for 2023-2024 was officially announced, jointly issued by the Ministry of Commerce and other 10 departments. A total of 367 enterprises were selected, including two from Shaanxi province. For the third consecutive year,eclicktech has once again been recognized as one of the national key cultural export enterprises with its remarkable achievements in digital marketing to promote high-quality development of international cultural trade.

The list of national key cultural export enterprises and projects is jointly reviewed and recognized every two years by the Ministry of Commerce, the Publicity Department of the CPC Central Committee, the Ministry of Finance, the Ministry of Culture and Tourism, and the National Radio and Television Administration. The aim is to thoroughly implement the spirit of the 20th CPC National Congress as well as major decisions and deployments of the CPC Central Committee and the State Council on promoting Chinese culture beyond the national borders, cultivate a batch of internationally competitive export-oriented cultural enterprises, and promote the high-quality development of foreign cultural trade.

Over the years, eclicktech has been dedicated to the mission of “Flatten the world with technology,” embracing “technology intelligence + professional services.” It is committed to providing global marketing services for Chinese enterprises expanding overseas. Adopting an integrated marketing strategy that involves full-service branding and performance-based advertising, eclicktech fully leverages its strategic location, resource elements, and market insights to help outstanding local cultural products and services enter the global market as part of the process of promoting Chinese culture to be presented in various ways to consumers of cultural products around the world through digitalization.

So far, eclicktech has supported the global expansion of Chinese brands such as MUKZIN and Florasis, as well as of pan-entertainment industries that integrate information platform, film and television, games, animation, and IP operations, including CGTN, WeTV, Phoenix Brower, BIGO LIVE, WuKong Education, Xi’an’s overseas social media, and miHoYo. Through diverse mediums such as films, games, animation, and graphics, it has broadened the scope for cultural expansion. eclicktech has also successfully explored various forms of marketing and promotion, including IP operations and communication, cultural festival marketing, and the integration of products and effects.

Taking the examples of providing services to CGTN and Xi’an’s overseas social media, eclicktech, as CGTN’s only partner in overseas promotion, leveraged event marketing and tracked world current affairs to continuously enhance CGTN’s international communication capabilities. As a result, eclicktech has helped CGTN generate a total exposure of 4 billion impressions across all channels and increase over 2.36 million followers on Meta. By leveraging overseas social media platforms to shape the external image of Xi’an, eclicktech utilized the symbol of the “Terracotta Warriors,” the great cultural icon, to plan a special Chinese New Year event. Employing a Chines-style graphic design and an original interactive HTLM5 game, eclicktech aims to promote the history and culture of Xi’an to international friends. The related videos have generated around 200,000 views and 20,000 engagements. With refined operations, there was an increase of nearly 220,000 followers on mainstream overseas social media platforms.

As policies improve, technology advances, and economy develops, China’s cultural industry gives rise to new vitality, depending on its own efforts to go global. Going forward, eclicktech will continue to prioritize technology-driven development and delve into the role played by artificial intelligence (AI), particularly AIGC, in the field of advertising and marketing. eclicktech strives to use digital technologies such as big data and machine learning to promote the development of cultural trade and enhance the capability of international communication. Additionally, it aims to further leverage digital marketing to present positive China’s images to global audience, enabling various forms of cultures to go global, thereby strengthening cultural identity worldwide.