On December 6, 2023, Zhao Gang, Deputy Secretary of the Shaanxi Provincial Party Committee, visited eclicktech for research and guidance. He was accompanied by Ye Niuping, Deputy Secretary of Municipal Party Committee and Mayor of Xi’an, and Ma Xianping, member of Municipal Standing Committee and Secretary of the Party Working Committee of the High-tech Zone of Xi’an. 

At the China Xi’an Going Global Industrial Park Eco-Exhibition Hall, Wu Ying, CEO of eclicktech and Lan Xianghui, a co-founder, gave a briefing to Zhao Gang and his delegation about the current status, trends, and potential opportunities for Chinese brands going global. Furthermore, they presented how eclicktech, a marketing tech company focusing on performance advertising, leverages cutting-edge internet advertising technologies such as big data, artificial intelligence (AI), and machine learning to support the digital expansion to overseas market of Chinese industries, including cross-border e-commerce, mobile internet, new energy vehicles, and cultural tourism.

Lan Xianghui said that digitalization, branding, and localization are key for Chinese enterprises to achieve digital transformation for successful international businesses. This year, eclicktech has invested more in R&D and digital talents, and actively collaborated with large-model vendors to apply AIGC in creative production, intelligent Q&A, marketing automation, and other scenarios. eclicktech plans to continuously refine the marketing chains of enterprises going global through innovative application of digital technologies and help them break barriers to digital transformation.

Zhao Gang was there to watch demonstrations of eclicktech’s self-developed and launched AIGC Digital Marketing Platform, KreadoAI, and AI-enabled Customer Service system. He acknowledged the progress made by eclicktech in leveraging digital technologies to facilitate high-quality international expansion of Chinese brands. Zhao also emphasized the importance for enterprises to seize opportunities for the new round of technological revolution and industrial transformation, enhance the innovation and application of digital technology, and integrate digital industrialization and industrial digitalization. Moreover, he encouraged expansion of digital trade and cooperation channels, in an attempt to increase the overall competitiveness of the company while supporting the digital upgrade of the regional industrial clusters.

The Conference on Shaanxi Digital Economy Development held on November 30, 2023 highlighted that digital trade has become a new trend for international trade, playing a unique role in improving efficiency, reaching more targets, reducing costs, and diversifying industries in trade. Wu Ying pointed out that eclicktech, as a representative company of domestic digital economy, will continue to utilize technological innovation to facilitate cultural exchanges and trade in the western region.The company is sure to provide more support to the construction of China’s Digital Silk Road and further enhance the overall competitiveness of Shaanxi in China’s digital economy landscape.