eclicktech was selected as one of the top 100 Chinese artificial intelligence business startups in 2019

August 31, 2019, Shanghai-Yesterday, at the "AI Evolution Theory·Artificial Intelligence Innovation Achievement Show" sub-forum of the 2019 World Artificial Intelligence Conference, Yiou Think Tank released the "2019 China Artificial Intelligence Commercial Landing Research Report", which focused on 2018 -In 2019, the staged application achievements and commercial progress of artificial intelligence in China. eclicktech was selected as one of the "Top 100 Chinese Artificial Intelligence Commercial Landing Startups in 2019", and it is the only company on the list that focuses on corporate global intelligent marketing services.

说明: AI100强

In 2019, the application of artificial intelligence will be further deepened, and achieving large-scale revenue growth has become the main goal of many AI companies. For the second year in a row, Yiou Think Tank has launched the "Top 100 Chinese Artificial Intelligence Business Landing Startups List", which measures the latest commercialization progress of artificial intelligence start-ups based on the expected revenue of AI-related businesses in 2019. The list uses non-listed start-ups whose main business is driven by artificial intelligence and related technologies as the sample frame, and uses the method of corporate questionnaire surveys for one-to-one acquisition, supplemented by multi-party verification, to form the final list.

The list is mainly divided into seven ranges according to the expected revenue of AI-related businesses. It is worth noting that eclicktech has become the only global intelligent marketing service company to enter the list due to the rapid growth of its business and industrial influence.

eclicktechCTO Wang Yizhou said: “We are honored to be among the top 100 AI business landings. The accumulation of data and experience directly determines the height of the barriers to competition for digital marketing platforms in the era of artificial intelligence. With the help of massive data analysis and machine learning, we have succeeded and enriched The operating experience of the company is transformed into a delivery strategy to help advertisers achieve the integration of product and efficiency. In the next step, we look forward to applying artificial intelligence to the company’s marketing services and products, and in-depth explorations such as cross-border e-commerce, games and other segments Solutions in different fields support the smooth development of the company’s global business."

The data is an important advantage based on eclicktech's scale advantage. It is mainly reflected in the following aspects: First, based on the platform's large amount of traffic resources, the system can accurately locate users and track the corresponding purchase needs, thereby matching personalized advertising resources; secondly, eclicktech's large amount of historical placement data is also The optimization and cultivation of its own model provide the basis; in addition, as the first batch of market participants to help companies "go global", eclicktech's business data reflects the overall situation of the domestic mobile overseas market to a certain extent, and also records various industries, Companies’ advertising investment data is analyzed and processed based on these data, so that market trends and industry growth dynamics can be grasped from the bottom up, and personalized marketing plans can be provided for companies, and they can also provide a certain reference and basis for investment decisions.

eclicktech’s self-built "BIG DATA" big data self-developed platform processes 50 billion+ offline data daily, covering 2 billion+ Internet user devices worldwide, and has PB-level data accumulation, including user application installation data, e-commerce consumption data, and advertising Core scenarios such as marketing interaction data and reading content interest analysis data.

Based on massive data, the eclicktech programmatic advertising marketing platform analyzes and processes raw data based on dozens of different special artificial intelligence algorithms, and forms thousands of accurate user portrait tags, which can achieve accurate real-time bidding, intelligent delivery, User prediction and recommendation, intelligent scene understanding and matching, creative automation of advertising materials, etc., truly achieve the precise placement of thousands of people, thereby improving marketing effects and reducing marketing costs.

Among them, the creative automation function of creative materials can understand the original materials and secondary intelligent creation, and quickly create creative templates, including templates for regular, festive and event use, which greatly saves design costs and delivery efficiency.

For cross-border e-commerce, the company's self-developed remarketing product YeahTargeter has the biggest feature of introducing artificial intelligence into digital marketing, productizing manual delivery experience, and forming a unique delivery strategy through machine learning and integration of big data. YeahTargeter is an automated intelligent remarketing platform that truly targets ROI. You only need to set the target ROI, and the system can automatically deliver and optimize all-weather advertising, greatly improving advertising efficiency.

eclicktech’s programmatic advertising platform also supports all mainstream advertising display formats and media locations, including screen ads, short video ads, rewarded videos, interactive ads, native ads, information streams, video pre-rolls, banner ads, and text ads Etc., to ensure a complete flow inventory covering global media, and to provide advertisers with one-stop marketing service guarantee covering the entire network.

Based on these technical advantages, general advertising agencies and service providers only achieve the Traffic (traffic) stage, while eclicktech's programmatic advertising platform can cover the latter two stages, namely, the comprehensive management of Conversion (conversion) and LTV (full life cycle). value).

At the same time, in order to ensure data quality, eclicktech independently developed the anti-fraud platform Yeah-Anti Fraud, which is an intelligent anti-fraud platform integrating channel traffic, real-time installation data, and user behavior data. It can identify cheating robots behind the network. It is still a real user; it can not only detect the existing forms of fraud in the market, but also detect new types of fraud that may break out at any time. Realize intelligent identification of false data, automatic early warning optimization, and BI data analysis.

As the world's leading third-party independent advertising service provider, eclicktech has a wealth of global media resources, its platform data covers more than 200 countries and regions around the world, docking with more than 3,000 international giants including Facebook, Google, Twitter, VK, Yandex, etc Media resources, build a mobile-end full-traffic coverage media matrix with high-quality head traffic, vertical segmentation traffic, and long-tail traffic. The daily advertising impressions exceed 20 billion.

eclicktech is headquartered in Xi'an, and has branches in Beijing, Shanghai, San Francisco, Berlin, Tokyo, New Delhi, Seoul and other places. Customers cover consumer apps, mobile games, cross-border e-commerce and other industries. In addition, traditional industries are also among its target customers. At present, it has served more than 2,000 customers, including Huawei, Alibaba, Tencent, ByteDance, Baidu, Global.com, SHEIN, Uber, Paytm, Lazada and other well-known companies.

In recent years, the rapid development of eclicktech has also been recognized by all sectors of society and the industry, and has won many awards, including: "2018 China Unicorn Enterprise", and was selected as "China's Top 100 Software Companies" for two consecutive years from 2018 to 2019. Top 10 Value-Going Global Platforms in 2018, Top 10 Outstanding Service Providers in Cross-border E-commerce Industry in 2017, 2015-2018 Google Mainland China "Best Mobile Channel Partner Award", and "Facebook "Quality Partner in China", etc.

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