eclicktech India project was selected as one of the 100 cases of the Belt and Road Initiative
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On August 29, 2019, eclicktech recently announced that its New Delhi project in India, as a landmark project of the "Belt and Road", was successfully selected as one of the "Hundred Cases Promotion of the Electronic Information Industry in 2019" (hereinafter referred to as "100 Cases") .
It is understood that hundreds of cases are collected and promoted by the China Electronic Information Industry Association for the entire industry, aiming to summarize experience and achievements, better implement the "Belt and Road" initiative, and promote the "going global" of the electronic information industry. As a hub and bridge between government authorities, the entire electronic information industry and enterprises, the main function of China Electronic Information Industry Federation is to assist and support the government in carrying out industry management work, carry out international exchanges and cooperation, and promote the sustainable and healthy development of the electronic information industry . "The Promotion of Hundreds of "One Belt One Road" Cases in the Electronic Information Industry in 2019" was released at the New Generation Information Technology and "One Belt and One Road" International Cooperation Summit Forum held in Chengdu recently.
The Product Delivery Center in New Delhi, India is an important base for eclicktech's global market layout. It was established in 2016 to undertake the overseas "India" projects of Chinese pan-Internet companies and local marketing and promotion services in India. Customers include: Tencent's China Reading Group and We Sing; Huanju Time's BIGO and Huya; UC's UC NEWS and Vmate; and Dailyhunt (formerly known as NewsHunt), which is known as the "Indian version of today's headlines".
Among them, the two main live/short videos under the banner of BIGO, the pioneer of pan-entertainment overseas, bigo Live and bigo likee, respectively, began to cooperate with eclicktech in 2017 and 2018 to develop the Indian market. The Product Delivery Center in New Delhi, India, through mainstream media placements and programmatic advertising pushes, helped these two apps exceed monthly installs KPIs, while significantly increasing retention rates.
In addition to programmatic advertising, the Indian team also used creative video marketing strategies when promoting We Sing, the overseas version of Tencent's all-people K song, which was different from traditional live broadcast and music products, and used the hot characters in the App and the interactive attraction of pop-up screens. User clicks help We Sing daily active users to grow substantially.
UC NEWS has cooperated with eclicktech since 2015 to promote and monetize traffic in India. In the promotion phase, the Indian team cooperated with local Indian TV stations to launch a customized news section of UC NEWS based on its news characteristics. At the same time, it achieved installed capacity through online marketing and integration of offline resources such as local airport advertisements and bus stop advertisements. The rapid growth of Hedai active users has helped UC NEWS rank among the top echelon in the download list and share of information apps in India.
eclicktech is the industry’s leading provider of mobile advertising and smart marketing services. Its platform data covers more than 200 countries and regions around the world. It connects with more than 3,000 media resources including Facebook, Google, Twitter, VK, Yandex and other international giants, and builds The mobile terminal full-flow coverage media matrix of high-quality head traffic, vertical segmentation traffic, and long-tail traffic has more than 20 billion daily advertising impressions.
As eclicktech's overseas development support center, its product delivery center in New Delhi, India plays an important role in helping customers expand overseas, tap potential business opportunities, and deepen the depth of strategic cooperation. This hundred case honors are also the industry's recognition of eclicktech's efforts and achievements in implementing the national "One Belt, One Road" initiative. It reflects eclicktech's vision and original intention to help companies internationalize and build a global To B ecosystem.
In recent years, the rapid development of eclicktech has also been recognized by all sectors of society and the industry, and has won many awards, including: "2018 China Unicorn Enterprise", and was selected as "China's Top 100 Software Companies" for two consecutive years from 2018 to 2019. Top 10 Value-Going Global Platforms in 2018, Top 10 Outstanding Service Providers in Cross-border E-commerce Industry in 2017, 2015-2018 Google Mainland China "Best Mobile Channel Partner Award", and "Facebook "Quality Partner in China", etc.
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