On November 21, the second “Forbes China Globalization Awards” ceremony, jointly launched by Forbes China and Foke Unlimited, concluded successfully in Xiamen.

eclicktech was named to the “Forbes China 2024 Globalization Brand TOP 30” list, thanks to its innovative smart marketing services and powerful technology products. At the event, Yang Ya, Senior Vice President of eclicktech, was invited to attend and engage in discussions with fellow guests on the topic of “Systemic Ecosystem Empowerment for Overseas Expansion Enterprises.”

Forbes China has long focused on the development of China’s commercial society, with a special emphasis on the globalization journey of Chinese companies. The 2024 Globalization Awards aim to identify Chinese brands that are making bold innovations and breakthroughs in the global market, as well as individuals leading their companies through continuous innovation and progress on the global stage. The event highlights the rise and transformation of Chinese businesses in the context of globalization.

As one of China’s first internationalized smart marketing service providers, eclicktech began its overseas mobile business in 2011 and has witnessed the entire development process of China’s outbound industry—from its rapid growth to more refined strategies. Over the years, eclicktech has supported numerous traditional Chinese enterprises and emerging tech products, helping them grow from small to large and from large to stronger. During this journey, eclicktech has connected both domestic and international media resources, facilitating cross-border marketing channels and using advertising technology and big data algorithms to help more high-quality Chinese products, companies, and culture become visible and accepted by overseas users. This has contributed to the global development of top-tier enterprises, creating a value loop for their international expansion.

In the new wave of globalization, eclicktech is focused on building an international ecosystem for enterprises. The company is overcoming barriers such as language, culture, and network infrastructure to bring together high-quality domestic and international partners. eclicktech is expanding its influence in technology, industry solutions, and financial services through a matrix approach.

In recent years, eclicktech has upgraded and launched three key business brands—Cyberklick, Yeahmobi, and zMaticoo. These brands offer services such as performance advertising and integrated marketing on major media platforms, medium- and long-tail media integrated marketing, and programmatic advertising. This forms a complete marketing chain, from DSP (Demand-Side Platform) marketing management to ADX (Advertising Exchange) advertising trading, to SSP (Supply-Side Platform) traffic monetization. eclicktech has successfully helped over 5,000 leading enterprises, including SHEIN, Temu, Shopee, miHoYo, Ctrip, and Leko, expand into overseas markets.

Over the past decade, eclicktech has been empowering overseas clients by collaborating with partners in payment, logistics, and cloud services to help companies overcome challenges and achieve win-win growth. Similarly, in the globalization process of overseas enterprises, it is essential to trust the power of ecosystem partners.

Yang Ya, Senior Vice President of eclicktech, emphasized during the discussions: “Chinese companies must build a networked strategy during their overseas operations. They need to agilely obtain firsthand market information and collaborate with ecosystem partners to jointly address challenges, thus forming an open, win-win partnership based on long-term value.”

With the arrival of the AGI (Artificial General Intelligence) era, eclicktech, as one of the first marketing technology companies to integrate AIGC (Artificial Intelligence-Generated Content) strategies, has completed a full AI upgrade by incorporating AI into its service platform. In 2024, eclicktech launched its “AI + BI + CI” end-to-end digital solution for overseas expansion, offering a one-stop solution for businesses’ marketing needs—from content creation and marketing data analysis to budget management and cloud infrastructure digitization and intelligence. This solution has helped enterprises efficiently increase revenue and profits in global markets. It has also received multiple accolades, including recognition at the China International Fair for Trade in Services (CIFTIS), the Digital Trade Pioneers Award, and the 2024 CHINA AIGC100.

Forbes China recognizes that in this new wave of globalization, Chinese global brands are regional disruptors and brand transformers. They integrate product capabilities, supply chains, technology, and channels to construct a new paradigm for Chinese brands’ global growth. eclicktech, as an internationalized smart marketing service provider with a strategy of “leading the new wave of brand globalization with AIGC,” will continue to enhance its market sensitivity, leveraging its global operational experience and accumulated industry data. The company will accelerate the globalization of enterprises by fully integrating digital technologies like big data, cloud computing, and artificial intelligence.