In the wave of artificial intelligence technology, generative AI is further optimizing existing application scenarios and fostering new application models with its unique innovative potential. On November 1st, the "Towards AI: Generative AI Joint Innovation Summit," jointly initiated by Amazon Web Services (AWS) and Kingsoft Office, was held at Kingsoft Office. eclicktech, a global senior partner of AWS, was invited to showcase its "AI+BI+CI" full-link digital solution for global expansion.

At the innovation summit, the Vice President of Amazon Global and President of AWS Greater China, Mr. Chen Rui, and Kingsoft Office CEO, Mr. Zhang Qingyuan, each gave keynote speeches on behalf of their companies. As a leading provider of office software and services in China, Kingsoft Office, in collaboration with Amazon Web Services (AWS), has been deeply engaged in frontier exploration and practical applications of generative AI, achieving significant results and accumulating valuable experience. During his speech on the 35-year development history of WPS, Kingsoft Office CEO Zhang Qingyuan highlighted the importance of WPS AI. WPS AI, as an artificial intelligence office assistant developed by Kingsoft Office, integrates advanced technologies such as natural language processing, machine learning, and deep learning to offer innovative applications that enhance office efficiency and creativity.

Zhang Qingyuan emphasized: "Generative AI can only generate products that better meet market demands when it is combined with proprietary data for deep learning in specific scenarios. This means that in order to unlock the full potential of generative AI, it needs to be closely integrated with the data and needs of specific industries. Through deep learning, the AI's outputs can be optimized and customized to meet market-specific requirements. This method of deep customization not only improves the market adaptability of products but also accelerates the application and development of AI technology across industries."

Recently, eclicktech's technical strength and innovation capabilities in the field of generative AI were highly recognized by AWS. The company has successfully obtained the AWS Generative AI Partner Competency Certification. eclicktech's brand Yeahmobi has also joined the Amazon Ads Partner Network, becoming an Amazon Ads Partner and co-launching the "Generative AI Partner Program." At the event, Willam Liu, Vice General Manager of Yeahmobi, was invited to attend and engage with numerous guests in discussions on the innovative applications and future potential of generative AI technologies in areas such as smart office, automotive, and entertainment industries.

Willam Liu stated, "Yeahmobi, as an early partner for Kingsoft’s international expansion, has helped several of its products successfully enter overseas markets. Currently, AI is accelerating the iteration and upgrading of various industries, especially AIGC and generative AI, which are profoundly changing the way the advertising industry operates. These technologies are improving the efficiency of content production, optimizing advertising strategies, and creating more value for advertisers and users. Leveraging years of experience in digital marketing and advertising, Yeahmobi will continue to explore the intersection of 'marketing+AI' in advertising, working closely with Amazon Ads and AWS. Through the collaborative advantages of the global ecosystem, we will provide more comprehensive, efficient, and intelligent integrated marketing solutions to support businesses expanding internationally, helping advertisers reach global customers, boost sales, and build brand awareness."

Quoting Lei Jun, "One person can go faster, but a group of people can go farther." eclicktech will continue to adhere to the cloud-native ecosystem collaboration model, establish sustained cooperation with domestic and international large models, and work alongside global partners to explore new frontiers in intelligent marketing services. This will help brands cross national boundaries and move toward a broader international stage.