With the rapid development of AI technology, games are ushering in an unprecedented change. AI not only optimizes the gaming experience, but also plays a key role in game marketing, helping game products go global. So how do you get back on your feet?

Next, this article will introduce in detail the new channel for Yeahmobi to create a new way for your game to go overseas, escorting your game to the sea! On October 31, Kasty Xu, Account Executive Manager of Yeahmobi, was invited to participate in the AI-driven pan-entertainment customer business insight live broadcast event held by AWS, and shared "AI-driven game overseas insights and innovative marketing strategies", deciphering the current situation of games going overseas, clarifying the dilemma of the game industry going overseas and proposing a way to solve it.

1. A new era of games going global: AI leads the change

01 Overview of the global mobile gaming market

According to Sensor Tower, annual in-app purchase revenue for mobile games worldwide continues to grow and is expected to surpass the $120 billion mark in the next few years. Among them, the performance of the mid-to-heavy mobile game market is particularly bright, not only the revenue share is increasing year by year, but the growth rate is also far higher than that of other product models. However, with the intensification of market competition, problems such as rising purchase costs and user expectations have also arisen, bringing unprecedented challenges to game developers.

02 Reveal the secret of sub-game marketing: solve the problem of customer acquisition

In the face of challenges, side game marketing became an effective solution. By introducing sub-gameplay that is associated with or integrated with the main body of the game, it can not only attract the attention of more players, but also expand the target audience and reduce the cost of buying volume. Both new and old products can be energized through side play, re-stimulating users and extending the product life cycle.

Common sub-play types :

comparison class: such as climbing towers, big fish eating small fish, etc. Line drawing: including 3D line drawing, dog head line drawing, line cutting, etc. Hyper-casual and extensible: IO, parkour, simulation, etc. Heavy mouth decompression: such as squeezing acne, blackheads, etc. Puzzle solving/puzzle class: Huarong Road, water pipe, pull ring bullet shooting, etc.

Side-play marketing advantages :

Give players more game content and improve user experience. Expand your target audience and attract more potential players. Reduce the cost of buying volume and improve marketing efficiency.

Sub-Gameplay Marketing 2.0 Stage

At present, sub-gameplay marketing has entered the 2.0 stage, and the integration of lightweight transformation and gameplay has become the core. By focusing on logic and branding, the side game is no longer just a "volume absorption tool", but has become an important tool for game marketing.

2. Insight into the new trend of SLG games, programmatic buying has become the mainstream

In 2023, although medium-core games are not optimistic overall, strategy games still perform well in overseas markets, with strategy games accounting for the largest proportion of the top 100 games in terms of revenue, reaching 40.31%. And in the past three years, it has also been the main force of overseas revenue. This shows the importance of strategy games in the global mobile gaming market. The SLG category in strategy games occupies an important position in the global mobile gaming market. The SLG category is not only the trump card of strategy games, but also an unshakable existence in the entire gaming industry, and the income brought by its deep users can be described as unparalleled. According to the data, SLG mobile games accounted for 52.1% of downloads and 76.4% of overall consumer spend on strategy games. In the face of such a huge market, how to precision marketing and efficient customer acquisition has become the key.

01 New Trend of SLG: Moderate and Mild A

large number of deep users bring high income, but also come with potential risks, which can even be said to be a unique feature of the SLG category. The loss of SLG gamers has a cascading effect, and the flight of a large number of players in a short period of time will lead to the collapse of the entire user pool, resulting in huge R&D costs and purchase costs, which will be wasted. Therefore, everyone is also looking for a balance point to reduce the sinking of SLG. Therefore, both in terms of subject matter and gameplay, there is a new trend of moderate and mild.

02 New direction of SLG game promotion

Early stage: The sub-gameplay is concentrated and exposed, guiding players to pay Later stage: Screening out core players to form hardcore competition between players

03 Programmatic Advertising Programmatic

Advertising has become an important means of SLG game marketing due to its precise reach and efficient conversion. In a certain region where a game is promoted, in addition to big media purchases, what other strategies can be used to gain customers? That is the purchase of medium and long-tail traffic. Through strategies such as audience-oriented material production, high ROI output, and user recall tracking, we can achieve multiple goals such as new user growth, old user recall, and brand awareness improvement. What we have to do is to assist customers in collecting and compiling, and use our system to place the delivery, and you can see the following diagram of the delivery logic.

3. Kreado AI reduces costs and increases efficiency to create intelligent marketing solutions

Kasty Xu proposed in detail how Kreado AI tools can reduce costs and increase efficiency for advertisers and develop intelligent marketing solutions based on customer pain points, service links, and product functions. Driven by AI technology, intelligent marketing solutions provide more possibilities for games to go global. Innovative applications such as digital human images and short videos of real digital humans can reduce content production costs and improve marketing efficiency in terms of game live streaming and game material generation.

Conclusion: With the continuous development of the global mobile game market, it has become an inevitable trend for games to go overseas. Driven by AI, games going overseas are ushering in unprecedented opportunities and challenges. In the face of fierce market competition and ever-changing user needs, game developers need to continuously innovate marketing strategies and improve marketing efficiency. By gaining in-depth insights into market trends, innovating marketing strategies, and using AI tools to improve marketing efficiency, game developers will be able to better go global and win the love and recognition of players around the world. This special live broadcast "AI-driven Game Overseas Insights and Innovative Marketing Strategies" provides us with valuable inspiration and reference. Let's work together to explore a new chapter of the game's going overseas!