With the acceleration of globalization and the deepening of digital transformation, cross-border e-commerce has become an important way for Chinese enterprises to expand the international market. According to the latest estimation data of the General Administration of Customs, in the first three quarters of 2024, China's cross-border e-commerce exports will be 1.48 trillion yuan, an increase of 15.2%, and the development momentum will continue to improve. On October 16, HUAWEI CLOUD Cross-border Platform was held in Shenzhen to explore advanced technologies, business models, and future trends in the field of cross-border e-commerce with governments, enterprises, and ecosystem partners, build an ecosystem for enterprises to go global, and promote the in-depth development of the industry. Rachel Song, Deputy General Manager of Cyberklick, was invited to attend and shared the theme at the meeting.

At present, the world is facing a new round of technological revolution and industrial transformation, and the cross-border e-commerce industry is constantly transforming under the influence of various uncertain factors. HUAWEI CLOUD Kaitian Cross-Border Platform is a comprehensive digital trade platform for enterprises, ecosystem service providers, and governments. With AI technology as the core, based on 1 digital platform base, N professional services and tools covering upstream, midstream and downstream industries, and X applications covering Sparkpack, SaaSPackage, BI, etc., it provides a full range of services including transformation consulting, supply and demand docking, and industry digital solutions through the integration of global resources and services. Seize the opportunities of the times in the wave of going global, work together to build a cross-border overseas ecosystem, and jointly promote cross-border e-commerce enterprises to successfully go overseas and reap business success.

At the meeting, Kang Ning, President of HUAWEI CLOUD Global Ecosystem Dept, said in his speech that HUAWEI CLOUD attaches great importance to the development of the cross-border e-commerce industry, and that HUAWEI CLOUD is committed to providing customers with full-chain and one-stop services based on its comprehensive technical layout and capabilities, promoting the high-quality development of the cross-border e-commerce industry and injecting new vitality into Shenzhen's economic development.

As HUAWEI CLOUD's first overseas marketing partner in the AIGC field, the two parties have reached a strategic cooperation in the AIGC model of overseas marketing, and have continuously deepened cooperation in brand joint marketing, innovation incubation of overseas solutions, sharing of ecological resources in the world, creative intelligence generation, marketing recommendation algorithm optimization, BI middle platform construction, privacy protection, and other aspects to jointly empower enterprises going overseas. Cyberklick, as a business-intelligent digital marketing platform under eclicktech, joined HUAWEI CLOUD cross-border e-commerce platform in 2022 and leveraged its advantages in the field of international marketing to jointly empower Chinese enterprises going overseas, unleash brand value, and promote the process of overseas commercialization.

Rachel Song, Deputy General Manager of Cyberklick, said, "The cooperation between Cyberklick and HUAWEI CLOUD will continue to deepen and explore new opportunities and challenges in the field of cross-border e-commerce by combining the industrial advantages of both parties. With the support of AI and large models, and with the help of the synergistic benefits of the overseas ecosystem, we will provide more comprehensive, efficient and intelligent cross-border e-commerce solutions for overseas enterprises, accelerate the digital transformation of enterprises, enter the overseas market, and seek increments."

At the meeting, Rachel Song also shared the best practices of eclicktech to empower Chinese enterprises to accelerate their growth in all scenarios of digital intelligence, and how to empower global transformation and improve marketing effectiveness based on data marketing through model collaboration and precise advertising matching.

We are well aware that the prosperity and development of China's overseas industry is inseparable from the joint efforts and cooperation of the industrial ecology. eclicktech will actively build an open and win-win industrial cooperation system, work together with more like-minded partners, and jointly contribute to the sustainable growth of China's overseas industry.