eclicktech Makes an Appearance at 2023 WIC, Promoting Innovation of AI+ Marketing

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On November 8, the 2023 World Internet Conference (WIC) Wuzhen Summit kicked off in the ancient water town of Wuzhen, East China’s Zhejiang Province, themed “Creating an Inclusive and Resilient Digital World Beneficial to All - Building a Community with a Shared Future in Cyberspace.”As an important side event of the 2023 WIC, the Light of Internet Expo opened on November 7, attracted participation of over 580 domestic and foreign enterprises from 48 countries both online and offline. The expo featured nearly 100 launch events for new products and technologies, showcasing the cutting-edge technological achievements in areas including artificial intelligence, metaverse, big data, and network security.

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eclicktech made its presence known in A Hall of the overseas exhibition area at the Light of Internet Expo, engaging in spirited discussions with participants from various industries with its digital marketing platform, KreadoAI, and full-service digital marketing solutions. eclicktech, as a technology-driven enterprise, has dedicated over a decade to the field of international intelligent marketing, creating a data platform that enables process tracing of every aspect of advertising, from display to click-through and effects. It also supports data mining, visual reporting, real-time ROI tracking, user profiles with a data management platform (DMP), and creative A/B testing, facilitating the global expansion of over 5,000 enterprises. The newly launched AIGC creation platform, KreadoAI, has garnered international attention, enabling creators to efficiently produce content through our four key solutions, namely, digital humans, AI models, AI tools, and AI creative assets. So far, KreadoAI has reached over 60 countries, with over 600,000registered users and one million monthly visits.

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The summit, marking its 10th anniversary this year, introduced new activities, including presentation of 10-year commemorative medals, unveiling of the world’s first Internet Science and Technology Museum, and establishment of the Global Youth Leadership Program. These initiatives emphasize the positive role internet played in the economic and social development. The China Internet Development Report 2023 and World Internet Development Report 2023 were released at the summit.

The reports showed that 5G networks had reached 33.1% of the global population by the end of 2022, with global 5G connections reaching 1.01 billion. Furthermore, forecasts indicate that the global digital economy’s share of global GDP is expected to rise from 43.7% in 2020 to 62% in 2023. The global cross-border e-commerce market is projected to reach $4.47 trillion in 2023, an increase of 120% compared to 2019.

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The IT innovation is the key to drive social change. With the rapid development of emerging technologies such as artificial intelligence and quantum computing, the digital economy has emerged as a powerful force driving development of economic globalization, with a focus on cross-border e-commerce. As a global provider of intelligent marketing services that supports the robust growth of China’s export-oriented growth, eclicktech launches a creation platform, KreadoAI, that enables enterprises to integrate AI into the entire process of content production, from script writing and voice cloning to personalized digital human selection and the creation of oral videos. The platform has been widely applied in fields including business travel recommendations, e-commerce, app downloads, education and training, and enterprise services. Notably, AI models has found applications in six vertical areas such as clothing, wigs, accessories, eyewear, footwear, and furnishings. These guarantee excellent commercial shootings including transformation of real human images into virtual models, mannequin photos to virtual models, and generation of lifelike try-on effects of product images.

Additionally, eclicktech, leveraging a powerful middleware AI platform, has achieved significant results in AI-enabled customer serviceand AI-powered knowledge base to ensure the timely and accurate service responses provided by KreadoAI. Remarkably, the AI-enabled customer service provides uninterrupted,24/7 support, with an average service response rate close to 90% and higher customer satisfaction levels compared to natural language processing (NLP).

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Over the past decade, the WIC has achieved consensus and provided platforms, while empowering various industries and creating more opportunities for businesses worldwide through digital cooperation and technological innovation. As a participant, eclicktech is keenly aware that sectors and industries from all over the world are exploring to build a community with a shared future in cyberspace. The conference, increasingly recognized as a platform for exchange and cooperation, has fostered a closely connected “Circle of Friends” in global cyberspace. Going forward, eclicktech will integrate its 10-odd years of experience in digital marketing into AI and AIGC+ marketing. It aims to play an active role in the broader and deeper cooperation in the field of digital economy among countries, and provide wisdom and solutions from China, a digital superpower, to facilitate global internet development and governance.

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