Overseas markets become YY's new engine, eclicktech helps Chinese companies to deploy global pan-entertainment.


The world's leading video social media platform Huanju Times Group (NASDAQ: YY, hereinafter referred to as "Huanju Group") recently released its financial report for the third quarter of 2019. The financial report shows that Huanju Group has maintained rapid overseas expansion. In the third quarter, the global mobile terminal monthly active users reached 470.1 million, and overseas users accounted for about 77.9%. The three major businesses of short video, instant messaging, and live broadcast all exceeded the monthly active users on the mobile terminal. Billion.


Source: Huanju Group's 2019 Third Quarter Financial Report

In terms of short video, Likee achieved milestone growth, with monthly active users on mobile reaching 100.2 million, a year-on-year increase of 413.4%; in terms of live streaming, Huya Live Mobile continued to lead pan-entertainment and game live streaming platforms with 63.8 million monthly active users; overseas BIGO LIVE mobile Monthly active users reached 21.9 million, a new high; the casual game social platform HAGO mobile monthly active users increased to 32.3 million, an increase of 92.4% year-on-year, and further penetration into the Indian market.

eclicktech has provided overseas marketing and promotion services for Huanju Group's products since 2018, including: global short video platform Likee, live broadcast social platform BIGO Live, casual game social platform HAGO, and independent subsidiary Huya Live broadcast product Yome Live. With in-depth understanding of overseas markets and strong traffic advantages, eclickyech helps Huanju Group to promote App in multiple markets including Japan, the United States, Australia, the United Kingdom, India, Indonesia, etc., and one-stop solution Problems such as retention have been recognized and recognized by customers.

Since 2012, more and more Chinese Internet companies have expanded their business in the global market. In the past 7 years, with the fading of overseas market traffic dividends, the direction of going overseas has gradually shifted from tools to pan-entertainment and cross-border e-commerce. At the same time, a large number of excellent products, including online games, short videos and live broadcasts, are emerging in an endless stream, providing abundant resources for Chinese pan-entertainment companies to obtain a broader market space on a global scale.

As an industry leader, eclicktech has extensive experience in helping Chinese pan-entertainment companies go overseas, such as: short video and live social platforms represented by Likee, Kuaishou, BIGO Live, and LiveMe; with "Wild Action" and "Seventh Avenue" , "Love Nikki-Dress UP Queen" as the representative of nearly a hundred game products; and including Meitu Xiuxiu, Lychee, Tencent Music, Tencent All People K Song Overseas Version We Sing, Moby Dick Music, Starting Point Novels of China Reading Group, Blued in Rich social application products within.

Relying on the accumulation of big data and technological advantages in the industry for 8 years, eclicktech can provide vertical industry solutions for pan-entertainment companies, including integrated marketing services such as performance marketing, user acquisition, traffic monetization, and brand promotion.

eclicktech’s platform data covers more than 200 countries and regions around the world, docking with more than 3,000 media resources including international giants such as Facebook, Google, Twitter, VK, Yandex, etc., to build high-quality head traffic, vertical segmentation traffic, and long tail. The mobile end of the traffic covers the media matrix with full traffic, and its daily ad impressions exceed 20 billion.

As the world's leading enterprise internationalization intelligence platform, eclicktech focuses on providing overall corporate internationalization solutions for industries such as mobile apps, mobile games, cross-border e-commerce, Internet finance, medical care, and tourism. Up to now, it has provided services to more than 2,000 customers around the world, including Huawei, Alibaba, Baidu, Tencent, ByteDance, Global.com, Zhiyu, SHEIN, Uber, Paytm, Lazada and other well-known companies.

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