During the 2025 China International Fair for Trade in Services (CIFTIS), Aodi Zhang, CPO of eclicktech, was invited to the CCTV.com Finance interview studio, where he provided an in-depth interpretation of the newly launched AI Drive 2.0 digital-intelligent marketing solution, and shared forward-looking insights into the global expansion trends of Chinese brands and AI-enabled business development.

01 From Tools to Systems: AI Drive 2.0 Redefines the Logic of Global Marketing Decision-Making

Aodi Zhang explained that eclicktech has taken a forward-looking approach to the application of generative AI in marketing scenarios since the GPT-3 era, and has continuously driven the iterative upgrade of its product matrix. "True intelligent marketing is not just about helping enterprises sell more products, but also about building a bridge to advance global business civilization and cultural exchanges."

He pointed out that Chinese brands going global generally face two major challenges: first, how to accurately find target overseas users, and second, how to efficiently produce localized creatives and quickly verify market feedback. To address these pain points, AI Drive 2.0 centers on the self-developed EC MCP Server intelligent hub as its core scheduling platform, integrates three major AI Toolboxes for creative generation, intelligent delivery and insight analysis, and reconstructs marketing decision-making logic through Agentic AI, making ad delivery more precise, creative production more efficient, and budget allocation more scientific.

"Over the past year, our AI product series has brought remarkable changes to more than 10,000 global expansion enterprises worldwide. The time from strategy formulation to ad launch has been shortened from a few days to 5 minutes; creative production and testing efficiency has increased by 268%; and the average return on ad spend (ROAS) has improved by 190%," Aodi Zhang stated. Behind these numbers is the transformative growth that enterprises have experienced firsthand. "A trendy toy brand we serve told us that it used to take them weeks to find the right overseas audience, but now they can accurately reach users who love Eastern culture in just a few minutes. We have even seen overseas users fall in love with Hanfu, Chinese music, and even a Chinese city because of a single ad."

02 Long-Term Value of AI: Driving the Efficient Flow of Commerce and Culture

When talking about the industry significance of AI Drive 2.0, Aodi Zhang believes that its value lies not only in helping enterprises reduce costs and improve efficiency, but also in driving the industry toward healthier and more sustainable development:

• Making more quality products visible: It lowers the threshold for small and medium-sized enterprises to go global, allowing more entrepreneurs to enter the global market at a lower cost and bring Chinese culture and creativity to the world.

• Making ads less intrusive to users: AI can more accurately understand user needs, making ads warmer and more interesting instead of blunt interruptions. We hope ads become an entry point for users to discover great brands and content.

• Making the industry more transparent and efficient: Every cent of the budget can be used rationally to reduce waste. It drives the industry to shift from "human-driven" to "intelligence-driven", freeing people from repetitive labor to do more creative and valuable work.

"AI Drive 2.0 is not cold technology, but a vision: to make global business flow more efficient, make communication between brands and users more sincere, and let technology become a force that drives commercial and cultural progress," Aodi Zhang said.

03 Five Consecutive Appearances at CIFTIS: Witnessing the Rise of China's AI Marketing Innovation

2025 marks eclicktech's fifth consecutive year of participation in CIFTIS. Aodi Zhang said frankly: "CIFTIS is not only an important window for China's opening-up to the outside world, but also an international stage to showcase innovative achievements in services. Last year, our AI+BI+CI end-to-end global expansion solution was selected for CIFTIS achievement release, which inspired us to continuously upgrade and innovate in practice. This year, we have brought the new-generation AI Drive 2.0, hoping to let global partners see that China's marketing technology and AI capabilities can not only match international standards, but are even more flexible and closer to enterprise needs in many scenarios."

At this year's CIFTIS, eclicktech also signed a comprehensive and in-depth cooperation agreement with Tencent Cloud, where the two parties will jointly promote the implementation of AI in more vertical industries. "This is a valuable two-way learning opportunity for us. We can not only showcase Chinese innovation, but also absorb global insights to help us continuously optimize our products and services."

As a martech company that pioneered the AIGC strategy in the global marketing field, eclicktech will continue to iterate AI Drive 2.0 in the future, embedding AI into every link of global business, making Chinese brands visible to more people, and enabling global users to more conveniently enjoy the benefits of digitalization.