On September 17, the two-day 2025 Tencent Global Digital Ecosystem Conference concluded successfully at the Shenzhen World Exhibition & Convention Center. Under the official theme "Wisdom · For a Grand Future", this year’s conference focused on the dual strategies of "globalization" and "intelligentization". It aimed to work with digital-intelligent practitioners from all industries to explore new development brought by intelligent restructuring and new patterns created by global opportunities. eclicktech, a martech company that pioneered the AIGC strategy in the global marketing field, was invited to attend the event.

At a time when AI technology is reshaping the global business landscape and global expansion has become a key growth driver for enterprises, "driving revenue scale through globalization, and industrial efficiency through intelligentization" has become an industry consensus. Dowson Tong, Senior Executive Vice President of Tencent Group and CEO of Cloud and Smart Industries Group, stated at the conference that Tencent will upgrade its internationalization strategy from three aspects: infrastructure, technical products and service capabilities to build a globalization engine — a philosophy highly aligned with eclicktech.

At the event, Bill Zhang, Senior Technical Director of eclicktech, was invited to deliver a keynote speech titled "The AI-Driven New Cycle of Global Growth: How to Activate New Momentum for Global Expansion from Infrastructure to Marketing Closed Loop". He provided an in-depth analysis of how enterprises can, in the Agentic AI era, build a new flywheel for global growth with a solid digital infrastructure as the strategic foundation and a complete intelligent marketing closed loop.

01 Building a Solid Digital Infrastructure to Drive Revenue Scale Through Globalization

In the Agentic AI era, solid infrastructure is no longer just back-office support, but a strategic foundation for enterprises to successfully open up overseas markets.

Bill Zhang pointed out in his speech: "Whether it is computing power scheduling, compliance management, network coverage or service response, the strength of infrastructure directly affects the growth speed and scale of global enterprises. Today, with the widespread implementation of AI Agents and cloud-native applications, the importance of this underlying capability has become even more prominent."

As a cloud-native martech company, eclicktech has found through its own business practices and a large number of case studies of served global enterprises that different countries and regions have strict requirements for data security, privacy compliance and service response. Computing power distribution and network latency also directly affect marketing delivery and business efficiency. Especially with the rapid growth of enterprises' global business volume and user base expansion, the lack of a stable digital infrastructure may lead to obstacles in implementation and execution, missed market windows, and difficulties in achieving efficient and sustainable global expansion — even with excellent strategies and products.

To this end, eclicktech launched the intelligent multi-cloud aggregation platform Cycor in 2024. Relying on decades of accumulated experience in enterprise international services, a self-developed AI technology middle platform, and in-depth connections with the world's leading cloud vendors, Cycor has formed a two-in-one technical service system covering "intelligent cloud management + AI application scenario empowerment". It provides comprehensive cloud computing management and digital technology service solutions for global enterprises in intelligent manufacturing, digital entertainment, healthcare, fintech and other sectors, enabling enterprises to maintain agile response even in the complex and volatile international environment.

Take TBEA, a world-leading green and smart energy service provider served by Cycor, as an example. In 2024, TBEA gradually accelerated its overseas market expansion, with the European market as its core target growth region. However, building a digital infrastructure that complies with the strict regulatory standards of European countries while ensuring data security and business compliance became the key to its steady progress in the European market.

Therefore, Cycor created a customized solution for it including "IT architecture migration, compliance consulting services, and AI innovative applications", helping it transition from a traditional IT architecture to a public cloud architecture. This enabled TBEA to flexibly allocate resources and reduce operating costs, while accelerating application development and deployment speed, shortening product innovation cycles, responding quickly to market demand, and truly driving revenue scale through globalization.

02 Building a Self-Driven Marketing Operating System to Boost Industrial Efficiency Through Intelligentization

If a solid digital infrastructure is the foundation for enterprises to go global, then a self-driven marketing operating system is the key engine to drive the leap in industrial efficiency.

Bill Zhang emphasized: "Over the past decade, the keywords of global expansion marketing have been user acquisition, trial and error, and optimization. But today, in this high-dimensional battlefield with fragmented multi-channels, tightening privacy policies and shortening creative lifecycles, manual optimization can no longer keep up with the market rhythm. What the industry needs is not more stacked tools, but an operating system that can cross markets, platforms and cultures, automate and continuously iterate the entire end-to-end chain of insight, creativity, delivery and attribution."

In response to these most real demand feedbacks, eclicktech recently launched its new-generation digital-intelligent marketing solution AI Drive 2.0. Centered on the self-developed EC MCP Server intelligent hub as its core scheduling platform, AI Drive 2.0 integrates three major AI Toolboxes for creative generation, intelligent delivery and insight analysis. It orchestrates multiple AI Agent capabilities through its AI product matrix including FunsData, KreadoAI, CyberGrow, AdsGo.ai and Cycor, enabling a fully automated end-to-end marketing AI closed loop covering intelligent insight, creative generation, automatic delivery and data attribution.

"Over the past year, our AI product series has brought remarkable changes to more than 10,000 global expansion enterprises worldwide. The time from strategy formulation to ad launch has been shortened from a few days to 5 minutes; creative production and testing efficiency has increased by 268%; and the average return on ad spend (ROAS) has improved by 190%," Bill Zhang stated. This not only provides more precise and intelligent growth solutions for leading enterprises but also opens up these capabilities to startups and growing businesses, helping them bridge the growth gaps in resources, capabilities and costs, and truly gain the opportunity to compete on an equal footing with industry giants.

Notably, at the just-concluded 2025 China International Fair for Trade in Services (CIFTIS), eclicktech and Tencent Cloud officially announced a strategic cooperation, and this conference marked another alignment of the two parties' philosophies. In the era of global exploration, "globalization" and "intelligentization" have become an irresistible trend for Chinese enterprises to seek incremental global growth. As a trusted partner in the internationalization journey of Chinese global enterprises, eclicktech has not only served leading internet companies such as Tencent and Pinduoduo in recent years, but also carried out in-depth cooperation with many global enterprises including miHoYo, Trip.com and Bilibili.

Looking ahead, eclicktech will uphold its corporate mission of "Technology Flattens the World", implement its corporate strategy of "leading the new wave of brand globalization with AIGC", and join hands with more global ecosystem partners to help global enterprises drive revenue scale through globalization and industrial efficiency through intelligentization.