On September 10, the themed salon "Riding the Momentum, Innovating for the Future: Unlocking the Secrets to Global E-Commerce Growth", co-hosted by eclicktech’s Cyberklick and Snapchat, and specially supported by Silk Road Software City of Xi'an Software Park and Xi'an Cross-Border E-Commerce Service Center, concluded on a high note in Xi'an. At the event, multiple guests from Snapchat and Cyberklick shared in-depth insights on how Snapchat empowers e-commerce enterprises to achieve global growth through innovative social interactions and a comprehensive platform ecosystem.

This salon marked the first e-commerce growth-themed event co-hosted by Cyberklick since it was officially certified as a Snapchat Official Advertising Partner in July this year. It attracted a large number of cross-border e-commerce sellers from Xi'an and surrounding areas, who engaged in face-to-face exchanges with guests on global expansion experiences and explored new platform marketing opportunities. The venue also featured immersive interactive installations and point-based activities, which received enthusiastic responses from participants and created a warm and engaging atmosphere.

01 Flexible Organic Discovery & Refined Product Selection

"Difficulty in organic discovery" and "low conversion rates" have become common industry pain points in e-commerce global expansion. How to break away from traditional advertising formats, integrate more youth-oriented "word-of-mouth" models, and improve conversion ROI has become an urgent issue to be addressed.

Gavin Zheng, Business Director of New Business at Snapchat, first introduced that Snapchat is a trusted word-of-mouth platform based on close real-world social connections, with high user trust and strong brand investment value, boasting 932 million monthly active users (MAU). He shared: "A term frequently mentioned in the e-commerce industry in recent years is 'omnichannel growth'. Single online traffic acquisition no longer meets the growth demands of e-commerce brands. To go global, we need to integrate resources from different online and offline channels and scenarios to achieve all-round growth. What we do is not just run ads, but create a starting point for brands to become 'close friends' with users."

Yan Yang, Senior Operations Manager of Global Partnerships at Snapchat, provided a detailed analysis of how to select products for higher conversion rates. Taking the U.S. market as an example, she shared:

• To scale up: Choose proven categories with high engagement rates, high conversion scenarios and long-term stability (such as apparel, footwear and gardening);

• For stable conversion: Focus on stable tracks with evergreen content and predictable seasonal fluctuations (such as home goods, sports and automotive accessories);

• To seize dividends: Target high-potential segments in early dividend periods with high user discussion (such as accessories, small appliances and outdoor products).

She also put forward localized product selection suggestions based on market differences across countries: In the UK, priority can be given to high-engagement categories such as men's apparel, while in Germany, practical accessories and electronic products are more suitable for reaching local rational buyers.

02 Mastering Creativity to Build High-Performance Assets

In an increasingly competitive e-commerce environment, how to seize the first-mover advantage through creative content and asset efficiency is equally crucial. Helen Gong, Senior Creative Strategist at Snapchat, shared insights on holiday marketing. She pointed out that the "golden windows" for e-commerce traffic in the second half of the year are concentrated in key periods such as autumn promotions, Halloween, Black Friday and Christmas, and brands need to lay out early to gain a competitive edge. Meanwhile, creatives should be differentiated according to holiday atmospheres. For example, Black Friday marketing can create a sense of urgency of "buy now or miss out" through exaggerated visual expressions (explosive discount visuals, eye-catching large price tags) or exaggerated influencer performances, significantly improving conversion efficiency.

To quickly capture traffic peaks, efficient production of creative assets tailored to marketing nodes is particularly important. Luo Xiaoqi, Head of KreadoAI at eclicktech Cyberklick, introduced the core advantages of the digital marketing platform KreadoAI. Centered on three major solutions of AI video generation, AI voice generation and AI creative tools, KreadoAI significantly improves creative production efficiency through AI technology, solving common pain points such as high content production costs, low efficiency in overseas model coordination and high real-person material costs. It can also generate viral marketing videos in batches. Currently, KreadoAI serves over 200 countries and regions worldwide, with more than 2 million registered users, providing strong localized content support for cross-border e-commerce.

As an in-depth exchange event focusing on cross-border e-commerce, this themed salon brought cutting-edge trends and practical experience in global expansion to e-commerce sellers in Xi'an and surrounding areas, showcasing the innovative explorations and capabilities of Snapchat and eclicktech Cyberklick in the global e-commerce ecosystem. Looking ahead, with the integration of social e-commerce and AI, e-commerce brands will embrace broader growth space. We look forward to joining hands with more partners to seize opportunities and explore new possibilities in the global e-commerce market.