Recently, zMaticoo announced an in-depth partnership with Mango TV, successfully supporting the construction of Mango TV International’s programmatic advertising exchange. This collaboration not only marks the full opening of Mango TV’s overseas traffic monetization chain, but also sets an innovative benchmark for the global commercial monetization of Chinese streaming platforms.

As a leading domestic video entertainment platform, Mango TV has built a massive ecosystem with tens of millions of daily active users and secured its position in the first tier of China’s internet video industry this year, driven by its phenomenal IP content lineup including Sisters Who Make Waves, Divas Hit the Road, Chinese Restaurant and See You Again.

In 2024, Mango TV extended its strategic focus to overseas markets. Driven by the dual engines of content and technology, it targeted core regions including Southeast Asia, the Middle East, Europe and North America. Through multilingual content distribution and localized operation strategies, it quickly captured overseas Chinese and cultural enthusiasts, emerging as a pioneering force in Chinese cultural global expansion. According to third-party data, Mango TV’s overseas app has exceeded 288 million downloads to date, covering 195 countries and regions worldwide, and has become the preferred platform for Chinese-language content in the Southeast Asian market.

Amid the explosive growth of its overseas user base, how to translate traffic advantages into sustainable commercial value? zMaticoo and Mango TV International have provided a new reference path. Unlike the mature ad monetization ecosystem in China, overseas markets face challenges such as diverse user habits and complex compliance requirements, making traditional extensive traffic monetization models unable to meet refined operational needs. The international programmatic ad exchange built by zMaticoo for Mango TV maximizes the integration of advertiser resources, publishers and data services, enabling intelligent management and programmatic trading of ad inventory and effectively improving traffic fill rate and ad revenue.

Compared with traditional ad sales models, Mango TV’s new international programmatic ad exchange can screen and display ads to the most relevant target audiences through the real-time bidding (RTB) mechanism, fully unlocking the commercial value of its overseas content ecosystem. Advertisers can accurately reach target audiences, while users receive more relevant content and services, ultimately forming a virtuous cycle of "content production - traffic accumulation - commercial monetization" and laying a solid foundation for scalable overseas revenue in the future.

Notably, as Mango TV’s first third-party overseas partner, zMaticoo has accumulated rich practical experience in programmatic advertising based on its strong algorithms and solid technical capabilities. In early 2025, zMaticoo completed a comprehensive system upgrade of its programmatic advertising platform. Through private deployment of the DeepSeek-R1 large model, improvement of the tagging system for advertisers and publishers, optimization of deep learning algorithms and upgrade of the lakehouse architecture, it has not only elevated advertiser traffic matching accuracy to a new level, but also achieved breakthroughs in core links such as win rate prediction.

"This collaboration is a perfect integration of zMaticoo’s technological DNA and Mango TV’s content ecosystem," said Maggie Xu, General Manager of zMaticoo. "Going forward, driven by the dual engines of technology and localization, we will continue to empower Mango TV to build an intelligent monetization network covering core markets including Southeast Asia, enabling high-quality Chinese content to not only go global but also take root globally, and truly achieve a win-win for both cultural and commercial value."