As the intelligent revolution advances from technological breakthroughs to the deep end of industrial application, the integration of AI and the real economy is triggering an unprecedented paradigm shift. On May 21, 2025, the 2025 AI Industry Application Summit hosted by Tencent Cloud kicked off grandly in Beijing under the theme "Intelligence Converges in the Cloud, AI Creates Win-Win Outcomes". The summit aims to promote AI technology innovation and application through high-level dialogues and exchanges, facilitate collaborative development of upstream and downstream enterprises in the industrial chain, and realize resource sharing and complementary advantages to create a better future for the AI industry.

At the summit, Tencent Cloud announced a comprehensive upgrade of its large model knowledge engine and officially launched the Tencent Cloud Agent Development Platform (TCADP). The platform deeply integrates Tencent’s self-developed large model capabilities, connects high-performance models including DeepSeek-R1 and V3, and supports web search capability, further lowering the barrier to enterprise AI application development. This major release of Tencent Cloud’s agent development tools provides developers with a brand-new intelligent agent development solution, helping them efficiently build complex agent systems and drive innovative applications of large models across industries. Meanwhile, outstanding representatives from various industries were invited to share practical experiences in AI + industry integration.

Today, as artificial intelligence technology fully permeates industrial transformation, digital-intelligence symbiosis has become the core engine driving new economic growth. As a key application scenario for generative AI, the advertising and marketing industry has seen AI technology comprehensively enhance the efficiency of marketing campaigns and improve marketing performance. As an international intelligent marketing service provider that pioneered the AIGC strategy in the global marketing sector, Kondi Dong, Deputy General Manager of Ecosystem and Strategic Cooperation at eclicktech, was invited to participate in the "New Growth Forum for Industrial Applications Driven by AI" and shared practical paths for marketing innovation and commercial breakthroughs powered by AI MCP technology.

"In this new wave of technological applications, eclicktech has taken the lead in strategic layout," Kondi Dong shared. "Among them, MCP (Model Context Protocol), as a key technical protocol that standardizes external tool calls for large language models, is reshaping the development model of AI applications and the entire ecosystem landscape with unprecedented force."

"From a technical perspective, in the past when building agents, developers often faced the dilemma of writing a large amount of complex code for each external tool call. This not only kept development costs high but also greatly limited the further expansion of agent capabilities, making it difficult to break through constraints and achieve broader functional applications."

"The emergence of MCP has opened the door to simplified tool integration. It enables the sharing of existing MCP servers, bringing new possibilities for efficiency improvements across the entire marketing chain, rapidly expanding to more scenarios and links, and unleashing even greater power."

Looking ahead, eclicktech will continue to deepen its exploration in the "AI + Marketing" field, focusing on the innovation and construction of marketing agents to build more efficient, intelligent and automated platforms. It will realize full-chain marketing automation from traffic acquisition to user conversion and retention through precise user insights and personalized marketing solutions, providing more accurate, efficient and intelligent marketing services to comprehensively help enterprises break through growth bottlenecks and reshape brand value.