Recently, the eclicktech x Tencent AI + Programmatic Advertising Workshop was successfully held at Tencent Binhai Building in Shenzhen. Daisy Wu, CEO of eclicktech, Maggie Xu, General Manager of zMaticoo, Roger Lu, Senior Technical Director, and representatives of the technical team, along with Jiang Jie, Vice President of Tencent, Wang Qian, Vice President of Tencent Cloud, Wang Muyuan, General Manager of Tencent Advertising Business Platform Department, Tian Feng, General Manager of Cloud Native in North China at Tencent Cloud, and numerous senior technical experts, conducted in-depth discussions on topics including AI-powered efficiency improvement in programmatic advertising and the joint construction of a global business ecosystem.

Amid the continuous advancement of a new round of artificial intelligence technologies, the global intelligent marketing industry is undergoing profound transformation, with precision, automation and efficiency emerging as the industry’s key buzzwords. As a leading enterprise in China’s internet industry, Tencent boasts over 10 billion traffic impressions, reaching 90% of China’s internet users, and holds a significant leading position in user stickiness and usage duration. Based on this massive user ecosystem, Tencent has accumulated rich practical experience in the intelligent upgrading of its advertising platform over the years.

At the workshop, Jiang Jie, Vice President of Tencent, shared cutting-edge technological achievements focusing on AI-empowered marketing, intelligent delivery decision-making and deep conversion models. He pointed out: "Technical support has played a crucial role in the intelligent transformation of Tencent’s advertising business. In particular, the widespread application of current AI and machine learning (ML) technologies has made it possible to intelligently match marketing needs without compromising user experience."

Roger Lu, Senior Technical Director of eclicktech, agreed and added: "AI-driven algorithms can continuously analyze massive amounts of data to real-time optimize bidding, ad delivery and creative content. ML technology, on the other hand, enables in-depth audience segmentation by analyzing users’ browsing history, purchasing behavior and demographic information, delivering highly personalized ads to users and significantly boosting user engagement."

Aligning with Tencent’s technical philosophy, eclicktech, as one of the earliest intelligent marketing service providers to enter the programmatic advertising space in China, has always adhered to a technology-driven development strategy. From early basic algorithm models based on neural networks to achieving technological breakthroughs by introducing the Transformer architecture, eclicktech has continuously advanced algorithm iteration, committed to delivering superior business value for the global growth of advertisers and developers.

Notably, eclicktech established a close cooperative relationship with Tencent as early as 2017. Over the years, the two sides have achieved fruitful cooperation results in multiple areas including the global growth and commercial monetization of games and applications. In 2024, eclicktech once again launched comprehensive in-depth cooperation with Tencent Cloud. Based on "AI Marketing + CI Cloud Services", the two parties jointly empower the digital transformation and upgrading of global enterprises, providing end-to-end solutions from global expansion path planning and product intelligent upgrading to digital marketing promotion.

"As intelligent marketing enters a new stage of cognitive revolution, the multiplier effect generated by technological resonance is reshaping the industry landscape. Both eclicktech and Tencent possess significant advantages and profound accumulation in their respective fields. We believe that taking this workshop as an opportunity, through in-depth collaborative cooperation between the two sides, we will bring brand-new opportunities and possibilities to the development of the intelligent marketing industry in the future," said Daisy Wu, CEO of eclicktech.