On November 29th, the “Great Wall Award Excellent Works Release Ceremony” organized by the China Advertising Association was successfully held in Xiamen. eclicktech, with its full-service marketing capabilities, won the Great Wall Award Globalization Group Bronze Award for the "INXIAN" Xi’an city external publicity project.

Founded in 1982, the Great Wall Award has developed over more than four decades into an authoritative event in the advertising industry. Each year, it collects thousands of entries, earning it the reputation of being the "summit of advertising." The 2024 Great Wall Award not only emphasizes creativity, innovation, effectiveness, and scientific rigor, but also assesses the comprehensive performance of works in terms of commercial responsibility and social impact.

The INXIAN project, managed by Cyberklick under eclicktech, worked to enhance Xi’an's visibility and influence as a national central city and international metropolis by establishing a matrix of five major overseas social media accounts. In terms of creative innovation, Cyberklick not only developed the “A-Yong” IP image, but also integrated it into various interactive events such as public welfare campaigns, gaming, and festivals, embedding this beloved symbol deeply in people's minds. Furthermore, with the aid of AIGC (Artificial Intelligence Generated Content), the creative communications for INXIAN became more diversified, boosting the interactive experience. As of now, the INXIAN social media matrix has accumulated nearly 3 million followers.

At the China International Advertising Festival, Sasan Saeidi, Chairman and Global President of the International Advertising Association (IAA), stated: "Creativity is the most powerful force in the world today and the core driver of everything that moves toward goodness." In 2024, the INXIAN project continues to explore new creative forms, aiming to better highlight the three key aspects of Xi'an's city identity: trustworthy, lovable, and respectable.

With the increasing global influence of Hanfu culture, Cyberklick has used the INXIAN social media platform to deepen the impression of Eastern aesthetics through activities such as Hanfu knowledge quizzes and overseas influencers sharing their Hanfu outfits at historical sites in Xi’an. During traditional Chinese festivals like the Mid-Autumn Festival, Cyberklick, in collaboration with the University of Delaware in the United States, organized an offline themed garden event. This interactive event helped overseas students better understand Xi’an and sparked their interest in exploring its history and culture, thereby increasing Xi’an's recognition and reputation among international students.

As eclicktech's commercial intelligent digital marketing platform, Cyberklick has been actively supporting Chinese brands and culture in reaching the global market. In recent years, Cyberklick has worked with China Global Television Network (CGTN) and Hainan International to demonstrate the global influence of Chinese brands. It has also helped several high-quality games from miHoYo, including Genshin Impact, Honkai Impact 3rd, and Honkai: Star Rail, as well as products like Ming Chao by Kuro Games, Dreame (a female-oriented leisure reading app), and ReelShort (a short drama app), expand into overseas markets, effectively exporting China’s unique cultural offerings.

Looking ahead, eclicktech will continue to leverage its professional expertise in digital marketing, continually innovate, and optimize services. Through richer and more diverse creative formats and marketing strategies, it aims to help more Chinese brands and cultures shine on the global stage. At the same time, it will actively respond to industry development trends, focusing on the concepts of social responsibility and commercial good, contributing to the sustainable development of the advertising industry.