On November 12, 2024, the Oracle China Innovation Summit officially kicked off in Shanghai. The summit, themed "Data-Driven China, Intelligence Leading the Future," brought together numerous technology pioneers and industry leaders. Discussions focused on how to leverage data technology as the foundation for corporate digital transformation, ensuring data security, efficiency, and intelligent management; exploring how AI can create real business value for companies, enhancing their competitiveness and market responsiveness; and how cloud technology can support Chinese companies in expanding globally, ensuring safe, compliant, and efficient operations. Industry leaders also shared practical experiences in using data, AI, and cloud technologies to drive digital transformation and business growth.As a key ecological partner of Oracle Cloud in the advertising and marketing sector, eclicktech was invited to attend the summit and delivered an insightful presentation.

In the age of global navigation, the industry revolution driven by digital technologies, particularly AI, is deepening. Chinese companies expanding overseas face unprecedented challenges. How to break through in overseas markets, improve efficiency, and maintain growth has become a common concern for Chinese businesses going global. The summit invited Kondi Dong, Vice President of Ecosystem and Strategic Partnerships at eclicktech, to join industry experts from Oracle, Agora, Pingpong Intelligence, Nanjing Hemeng, and others in a deep discussion on topics such as how AI is shaping the future, innovative applications for overseas expansion, and high-quality global practices. The panel provided multi-dimensional insights into new pathways for Chinese companies going abroad.

Shi Bin, Director of Oracle China's Solutions Department, shared the company's latest progress in data technology and AI, emphasizing the importance of data as the core asset in digital transformation. He demonstrated how Oracle’s cloud and AI technologies help businesses quickly expand globally. He stated: "Oracle's database services are available on major cloud platforms like AWS, Google Cloud, and Microsoft Azure, allowing customers to easily connect across different platforms, simplifying the user experience. Oracle's multi-cloud strategy, combined with AI, ensures data security, compliance, and localization requirements, helping companies with their global expansion."

Kondi Dong, Vice President of Ecosystem and Strategic Partnerships at eclicktech, focused on the perspective of advertising marketing and cost reduction for companies expanding globally. He shared how eclicktech leverages AI technology to optimize advertising workflows, improving both efficiency and effectiveness. He also discussed how technology innovation drives business growth in the global market. Dong remarked: "The evolution of AI technology is shifting from basic Generative AI (GenAI) to more advanced application layers, with data mining and deep learning being key technologies in this process. eclicktech's 'dual-line' strategy for AI intelligent marketing solutions, with its comprehensive approach, continuously optimizes advertising marketing effectiveness, making it more precise, intelligent, and efficient. Our smart multi-cloud management platform, Cycor, offers continuous multi-cloud delivery, multi-cloud financial management, and other services, enabling overseas companies to reduce costs and improve global operational efficiency, supporting rapid business growth."

In addition, participants had the opportunity to experience Oracle's latest technologies in action at an interactive experience zone, showcasing the immense potential of innovations like Retrieval-Augmented Generation (RAG), SQL generation from natural language (Text-to-SQL), Vision Service (AI-based image recognition to enhance work efficiency), and large language models.

With the continuous advancement of AI technologies, the paths and strategies for companies going global are constantly evolving. We can be confident that AI will continue to drive new momentum for international expansion, create more commercial value, and accelerate the global business process.