Recently, eclicktech and Alibaba Cloud jointly announced that they have signed a framework cooperation agreement on the global expansion of AI manga dramas. Through resource integration and complementary capabilities, the two parties will jointly build an end-to-end vertical solution for the fast-growing emerging track of "AI manga drama global expansion", covering underlying computing power support, content production capacity improvement, and the commercialization of marketing and monetization. Together, they will build the first acceleration and growth engine for the global expansion of Chinese AI manga dramas.

2025 is hailed by the industry as the "First Year of AI Manga Drama". Data shows that in the past six months of 2025, the weekly average number of dramas under advertising delivery has exceeded 110, with a cumulative total of 3,000 launched works, representing a month-on-month increase of as high as 603%. User activity has also risen simultaneously, with the compound growth rate of view counts and likes reaching 92% and 105% respectively. The explosive growth of the domestic manga drama industry has also driven the rapid expansion of the "manga drama global expansion" sector. Data shows that China's animation export volume is expected to exceed 20 billion yuan in 2025, and the total number of overseas users has jumped from 20 million in 2020 to 50 million, with a 35% market share in Southeast Asia.

However, compared with the mature and smooth commercialization chain of manga dramas in the domestic market, the overseas market is far more complex and diverse, whether in terms of underlying computing power support, localized content generation processes and production capacity improvement, or subsequent channels for marketing growth and commercial monetization. This is exactly the original intention of eclicktech and Alibaba Cloud to build the first acceleration and growth engine for Chinese AI manga drama global expansion: driven by marketing growth and commercial monetization, to drive the rapid implementation of AI manga drama global expansion, provide sustained and strong support at the infrastructure level, and boost the growth and revenue of AI manga dramas, AI live-action dramas, and more forms of AI content in the global market.

01 Marketing + Monetization: Enabling a Closed Loop of Commercial Value for the AI Manga Drama Industry

With more than a decade of deep roots in the global expansion field, eclicktech acutely captured the huge potential of short drama global expansion as early as 2023. As the global expansion marketing partner for many leading enterprises including ReelShort, Dreame and Soul, it combines the "content is king" characteristic of short drama products and historical delivery experience to continuously create and update high-quality highlight content and fully unlock content potential. Based on the delivery lifecycle of dramas, it leverages automated tools to drive new dramas to become viral hits in terms of advertising delivery and data analysis, fully captures the data and creatives behind viral hits, and helps sustain the growing popularity of short dramas.

At the same time, zMaticoo, the AI-powered programmatic advertising platform under eclicktech, backed by its advanced algorithms and AI technology, has successfully delivered high-quality ad monetization services for video streaming platforms including WeTV and Mango TV in overseas markets. Through in-depth data mining, technical innovation on the SDK side, and the development of diversified ad formats, zMaticoo continuously optimizes and improves ad click-through rate (CTR) and conversion rate (CVR) for clients, while minimizing user disruption to ensure a smooth viewing experience.

Years of profound industry experience and accumulated technical practices have made eclicktech one of the few domestic technology enterprises capable of providing end-to-end AI content solutions, covering underlying computing power, R&D of content generation tools, to marketing and monetization. In addition, since 2024, eclicktech has launched a number of innovative attempts in the fields of AI manga dramas and AI live-action dramas to accumulate relevant experience, and provide solutions and service support for content producers to address their top concerns: overseas growth and commercial monetization.

Felisa Fei, Head of AI Industry Solutions at eclicktech, stated: "The core pain points of current AI manga drama global expansion include multiple constraints such as high technical thresholds, fragmented tools, localized compliance requirements, localized marketing adaptation, and limited monetization channels. These pain points are highly aligned with eclicktech's expertise and capabilities. By joining forces with Alibaba Cloud to build an acceleration and growth engine for AI manga drama global expansion, we will effectively address the core industry challenges from production capacity improvement to growth and monetization."

02 Computing Power + Tools: Driving Continuous Improvement in Production Capacity of the AI Manga Drama Industry

Alibaba Cloud, a strategic partner that has been cooperating with eclicktech since 2017, has deeply participated in and fully accompanied the explosive growth of China's internet industry in short videos, social networking and e-commerce. It has built 29 public cloud regions worldwide, covering more than 70 countries, with 87 availability zones and thousands of edge nodes, serving 250,000 global expansion enterprises. Its data compliance and security capabilities have obtained more than 150 local certifications worldwide, with profound accumulation in infrastructure support such as localized demand for AI computing power, dynamic scheduling, and compliance services.

Meanwhile, the Qwen model has become one of the world's top open-source models. It has now open-sourced more than 300 models, supporting 119 languages, with global downloads exceeding 600 million and more than 170,000 derivative models. Tongyi Wanxiang, the AI painting and creation large model, includes four core models: text-to-video, image-to-video, text-to-image, and image editing, and leads the industry in functions such as audio-visual synchronization, video generation duration, and instruction understanding and execution.

Take wan2.5 released in September this year as an example. It not only supports 1080P 24fps high-definition video generation, conversational image generation and editing and other video functions, but also enables the regeneration of various forms of content including pictures and posters, as well as intelligent one-click video generation for marketing and advertising materials. While providing underlying computing power and model function support for content producers of AI manga dramas, AI live-action dramas and other content, it also delivers powerful tool support for them to produce abundant marketing and promotional materials.

While providing infrastructure support including cloud computing and large models for leading enterprises such as ReelShort and ShortMax, Alibaba Cloud and eclicktech have also witnessed the rapid growth and huge opportunities of AI manga dramas and AI live-action dramas in overseas markets. Xu Qiang, Northwest Business Director of the Western Region of the Public Cloud Business Unit at Alibaba Cloud Intelligence Group, stated: "During the eight years of close cooperation with eclicktech, the two parties have jointly witnessed China's global expansion industry from the initial market development to today's intensive operation, achieving mutual success as trusted partners. In the current era of AI, Alibaba Cloud and eclicktech share a positive outlook on the huge opportunities in the global expansion of the AI content industry, and have full confidence in jointly building vertical industry solutions in the fields of AI manga dramas and AI live-action dramas, to jointly boost the development and growth of China's animation and cultural industries in the global market."