Recently, the 2025 Summit Forum on Global Image of Chinese Enterprises, themed "Technology Leads the Way, Intelligence Opens up the Future", was held in Hefei, Anhui Province. Through the main forum, sub-forums and a series of matchmaking and exchange activities, the summit brought together representatives from enterprises, think tank experts, and government agencies to discuss the path for Chinese enterprises to build their global image, promote cross-regional and cross-industry collaborative global expansion, and inject strong momentum into the international communication of enterprises in the process of Chinese modernization. Lan Xianghui, Co-Founder and Vice President of eclicktech, was invited to attend the sub-forum themed "Communication Challenges and Solutions for Technology Enterprises Going Global", where he held in-depth discussions with guests from all walks of life on the strategic paths to help Chinese enterprises shape their global image and improve the efficiency of international communication.

Against the backdrop of the deep integration of globalization and the digital economy, the international communication of the cultural industry has become a key lever to enhance the country's cultural soft power and boost the growth of cultural trade. Driven by the global wave of the digital economy and the national strategy for cultural digitalization, generative AI technology has opened up new paths for cultural globalization. As a Key Enterprise for National Cultural Export and a leading enterprise in China's digital services, eclicktech actively responds to the policies and decisions to promote the global expansion of Chinese culture, empowering excellent Chinese cultural products and services to go global through advanced digital technologies such as AI and machine learning.

Xi'an, as a highland for opening-up in western China and a hub city for international portals, is one of the representative historic cities in China, boasting the historical and cultural heritage of the ancient capital of thirteen dynasties, as well as open, innovative and dynamic modern development. Since taking over the operation of Xi'an overseas social media platforms, eclicktech has rolled out a comprehensive communication layout across five major overseas social media platforms (Facebook, X, Instagram, TikTok and YouTube). Through multi-element, multi-format and multi-platform promotion methods, it has created content under four core themes: Millennial Xi'an, Cultural Xi'an, Contemporary Xi'an, and Open Xi'an. At the same time, it has flexibly leveraged the iconic cultural symbol of the Terracotta Army, infusing new elements and creativity to breathe life and vitality into the ancient city's history and culture, bringing the thousand-year-old capital to life for international audiences.

Lan Xianghui shared at the event: "During years of supporting Xi'an's international communication, we have comprehensively upgraded the content structure and communication efficiency of the IN XI'AN brand relying on data analysis and AI capabilities. We have built a global cultural communication matrix, and pioneered an innovative model that integrates creative AI technology into urban cultural communication, and empowers the globalization of the cultural industry through AI + marketing. AI + cultural globalization is in a golden age of development. eclicktech will continue to enhance our creative capabilities, strengthen the construction of an intelligent marketing system, promote the digital and intelligent upgrading of the global communication of the cultural industry, and provide innovative momentum for the high-quality development of cultural globalization."

To date, the IN XI'AN brand has accumulated more than 3.2 million followers across all platforms, with a homepage engagement rate ranking in the top 15% of its category, covering more than 100 countries and regions worldwide. With its outstanding achievements in empowering cultural globalization, the IN XI'AN case has won multiple industry awards, including the ADMEN International Awards Practical Gold Award, Great Wall Awards Bronze Award for Globalization from the China Advertising Association, Shanghai International Advertising Awards Bronze Award for Global Expansion Marketing, and the 17th ROI Awards Commercial Creativity Awards Bronze Award in the Overseas Category.

The development of digitalization has created favorable conditions for cultural flows that transcend national and geographical boundaries. In the process of promoting Chinese culture to go global, and introducing to the world more outstanding culture with Chinese characteristics, that embodies the Chinese spirit and contains Chinese wisdom, eclicktech has built a distinctive intelligent marketing service system defined by "understanding not only Chinese culture, but also global business". Looking ahead, the company will further iterate and optimize the capabilities of its intelligent marketing system, and continue to contribute its strength in fields such as digital cultural globalization.